Digital Communications and Social Media Specialist

2 weeks ago

Toronto, Canada University of Toronto Full time

**Date Posted**:05/06/2024
**Req ID**: 37221
**Faculty/Division**: Faculty of Pharmacy
**Department**: Faculty of Pharmacy
**Campus**: St. George (Downtown Toronto)
**Position Number**: 00049958

**About us**:
The Leslie Dan Faculty of Pharmacy at the University of Toronto is Canada’s top faculty of pharmacy and ranked among the top in the world. We bring together Canada’s leading scientists, researchers, and educators in the heart of Toronto’s innovation and health research ecosystem. We advance professional pharmacy practice and pharmaceutical science through world-leading education and research and are recognized worldwide for our outstanding scholarship, ingenuity, creativity, and impact.

Our faculty, students, staff, and alumni come together to create a vibrant, collaborative environment rich with possibilities. We are at the forefront of redefining pharmacy’s impact in health care and developing the capacity of pharmaceutical science to pinpoint better therapeutic targets, create new ways of building medications, and ensure medication use is safe and effective. We are committed to achieving inclusive excellence and fostering an environment where each member of our community can achieve their full potential.

**Your opportunity**:
The Communications Office at the Leslie Dan Faculty of Pharmacy develops and implements marketing and communications plans, strategies and tactics to support the strategic goals of the Faculty. Our key areas of focus include research communications, supporting student-focused and student-led communication efforts, supporting outreach and recruitment activities and connecting our diverse audience and stakeholder groups with our mission and vision.

The Digital Communications and Social Media Specialist reports to the Director of Communications and is responsible for developing and implementing digital communications plans across a broad range of communication channels. The role will coordinate and create high quality and original design, photo and video content that will enhance the brand and reputation of the Faculty. As the primary lead of the Faculty’s social media presence, the Digital Communications and Social Media Specialist will also advise on best practices and strategies to maximize digital communications initiatives and analyze the effectiveness of campaigns and/or programs using metrics.

**Your responsibilities will include**:

- Developing and implementing marketing plans to promote programs, events and/or initiatives that support strategic objectives
- Advising on marketing and communications best practices and brand-building opportunities
- Building and strengthening relationships with stakeholders and partners of strategic importance
- Analyzing data to ensure effectiveness and ongoing ROI for marketing efforts and initiatives
- Advising on strategies to maximize social media presence and growth
- Planning project components of the design and content development of the website
- Creating and maintaining presence on social media platforms
- Consulting with clients regarding the development of project scope and resources

**Essential Qualifications**:

- Bachelor's Degree in Communications/Public Relations, Marketing and/or Design, or acceptable combination of equivalent experience.
- Minimum five years of relevant professional experience in communications, and/or marketing-related activities in a health sciences setting.
- Experience planning, developing and implementing integrated multi-channel communications and marketing strategies in a health sciences environment and with a relevant portfolio of proven outcomes.
- Experience writing content, developing themes, and maintaining consistent brand identity for multiple audiences and platforms, including print, digital, web and social media platforms. Well versed in the latest graphic design methods, best practices, techniques and associated principles.
- Experience creating and producing graphic designs for a diverse array of media, including social media, interactive media, smartphones, screens, and the web among others.
- Experience advising and analyzing metrics to evaluate digital marketing, social media strategies and web strategies.
- Experience managing an organizational website in an academic setting and demonstrated success using Search Engine Optimization (SEO) to support organizational goals.
- Experience leading photography and video shoots, conducting post-production management, and managing a digital asset library.
- Experience building and developing webpages and sites using Drupal and Squarespace (or similar content management systems).
- Strong time management skills to achieve results and to meet critical timelines in collaboration with clients and stakeholders.
- Proven organizational skills, ability to adapt to constantly changing priorities, manage multiple projects concurrently, and complete work in required time frames.
- Comprehensive computer and design skills including MS Off

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