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Digital Media Planner

4 months ago

Vancouver, Canada Gtp-solution Full time

We are looking for a dynamic **digital media planner** to develop and implement digital media campaigns. You will work closely with other internal departments, including account management, strategy, and creative, to deliver seamless, integrated brand experiences.

To be successful as a digital media planner, you should have a deep knowledge of digital media marketing and be able to translate a client's business objectives into a digital strategy. You should also monitor trends in the digital media landscape and identify new digital opportunities for our clients.

**Responsibilities**:

- Planning and executing digital media strategies and campaigns to meet the clients’ requirements
- Researching and acquiring digital advertising as well as print advertising space
- Monitoring the performance of ongoing campaigns and evaluating past campaigns results
- Liaising with clients to understand their requirements and budget
- Developing campaigns within the allocated budget
- Preparing and presenting ideas and briefs to clients
- Coordinating the implementation of digital media plans with the internal team members
- Collecting and analyzing campaign data, reports, and metrics
- Monitoring new market developments
- Communicating with digital media publishers to schedule campaigns as per the plan
- Undertaking search engine optimization of different campaigns
- Analyzing research data and making recommendations to target potential clients
- Working closely with the Sales department to analyze campaign outreach
- Managing the day-to-day implementation of campaigns in different geographic locations
- Determining the best media outlet mix for our marketing objectives
- Proofreading and checking all digital content before releasing
- Analyzing clients media habits, preferences, and behaviors

**Requirements**:

- Proven experienceas a Media Planner; experience in digital media is preferred
- Broad knowledge of media channels
- Familiarity with campaign evaluation metrics and media buying
- Working knowledge of analytics tools (e.g. GfK MRI, MOAT, Nielsen IMS)
- Excellent communication and teamwork skills
- An analytical mind with an aptitude for statistics and math
- Strong decision-making skills
- BSc/BA in Marketing, Business Administration or similar field

**Job Types**: Full-time, Permanent

**Salary**: $4,500.00-$5,500.00 per month

**Benefits**:

- Automobile allowance
- Casual dress
- Commuter benefits
- Company events
- Company pension
- Dental care
- Disability insurance
- Employee stock purchase plan
- Flexible schedule
- Housing allowance
- Language training provided
- On-site childcare
- Profit sharing
- Vision care
- Wellness program

Schedule:

- 8 hour shift
- Day shift
- Monday to Friday
- Night shift

Supplemental pay types:

- Commission pay
- Overtime pay
- Retention bonus
- Signing bonus

**Experience**:

- Digital Media Planner: 1 year (required)

Shift availability:

- Day Shift (required)
- Night Shift (required)

Work Location: One location