Digital Media Strategist

2 weeks ago

Vancouver, British Columbia, Canada Noise Full time
{"title": "Media Planner Role at Noise", "description": "

About the Role

We are seeking a skilled Media Planner to join our team at Noise. As a Media Planner, you will be responsible for developing and executing digital media strategies that drive business growth and revenue.

Key Responsibilities

  • Manage media planning cycles, from preparing and presenting plans to coordinating analyses and optimization recommendations.
  • Oversee reporting and analysis processes to ensure data-driven decision making.
  • Design strategic roadmaps, including growth pillars, channel priorities, and tactic testing.
  • Lead all direct display tactics, from media buying to campaign management and optimization.
  • Maintain a macro view of digital media performance, making strategic optimization decisions where necessary.
  • Develop and present strategic digital media solutions to grow digital media revenue in all avenues.
  • Review and provide strategic input that influences digital media performance.
  • Identify opportunities to test various digital media strategies and technologies to add to our digital media service offerings.
  • Research digital media solutions, technologies, and conversion best practices to support offerings and new business development.
  • Ensure timely and accurate media invoices, discrepancies, and billings.
  • Assist with ad hoc media planning and buying support for select brand and social campaigns.
  • Work with Account Managers to define and estimate projects and technical tasks and plan overall budgets.
  • Work with Campaign Managers to set up, monitor, and optimize campaigns in platforms.

Requirements

  • Post-secondary education, preferably in a relevant field (business, communications, marketing, psychology, etc.).
  • 3+ years online media planning experience.
  • Expert knowledge of the digital landscape, including online campaigns, new technologies, social media, and online marketing.
  • Expert knowledge of media-specific terminology and digital metrics, corresponding data, and their implication on planning efforts.
  • Expert knowledge of conventional and unconventional digital media buying and acquisition models (CPA, CPC, CPM, CPE).
  • Expert knowledge of major ad-serving platforms, CPC bidding platforms, Facebook PowerEditor, and Google AdWords.
  • Expert knowledge of Microsoft Excel, including pivot tables, custom charts, filters, dashboards, macros, etc.
  • Advanced knowledge of media and research tools, including comScore, MRI, eMarketer, etc.
  • Ability to create compelling presentations and documents communicating campaign plans, reports, post-mortems, etc.
  • Advanced ability to comprehend and communicate financial documentation and systems, including the ability to set and understand budgets and forecasts.
  • Advanced knowledge of Social Insight tools, SEM platforms, and optimization.
  • Knowledge of Enterprise Analytics tools and bid management or cross-marketing platforms.
  • Knowledge of analytical methodologies used for optimization and evaluation of multi-channel marketing campaigns.
  • Advanced computer and digital literacy skills, including Microsoft Windows, Apple OSX, Microsoft Office, Internet/Web, Social Media.

About Noise

Noise is a dynamic and innovative company that is passionate about delivering exceptional digital media solutions. We are committed to fostering a collaborative and inclusive work environment that encourages creativity, growth, and success.

"}

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