Media Buyer

4 months ago

Vancouver, Canada Dentsu Media Full time

Company Description

Our mission is to _Drive Business Performance. _We use data to create personalized and connected experiences that deliver transformative business outcomes. Our role is to ensure our clients meet their quantifiable business goals every day, consistently, in every market. We are entirely focused on delivering better business results through optimization, creation and analysis across all digital platforms. Our scope ranges from recommending how to use content more effectively to optimizing daily media channel performance and maximizing visibility in eCommerce platforms

**Job Description**:

- Supports the media planning and buying process for assigned client accounts by translating client briefs into ideas and actions that expand communications planning influence.
- Uses tools to develop strategic communications plans based on execution strategy, rationale and buy structure to deliver on campaign goals.
- Works closely with creative agency in developing a holistic brand management and marketing planning process, including new product development, positioning concepts, segmentation, creative execution, message distribution, measurement, and optimization.
- Supports the recommendations of the deliver buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency.
- Assists with preparing reporting documentation for media planning teams and clients demonstrating the strategy and rationale executed to deliver on campaign goals.
- Works with Traffic Launch and Campaign Delivery teams to ensure flawless implementation of media plans.
- Contributes to the overall campaign strategy and strategies ways to improve and optimize campaign performance to meeting client goals.
- Uses tools to develop the best possible execution strategy, rationale and buy structure to deliver on campaign goals.
- Recommends the deliver buy structures that encompass the best environments for each client’s target audience, while maximizing value and efficiency.

**Qualifications**:

- Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
- A minimum 1 year of media planning and/or buying experience focused on Digital, Social, OOH, Broadcast channels (TV-Radio)
- Knowledge and hands-on experience with broadcast industry tools (Lens, Infosys, DDS, AdTraq, etc.).
- Strong to advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.
- Excellent written and verbal communication skills.
- Must be able to work with cross functional teams and multiple stakeholders.
- Aptitude for priority management where it concerns managing multiple deliverables/work streams.
- Ability to organize ideas and present back information logically and sequentially

Additional Information

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