Social Media and Digital Officer

3 weeks ago

Oshawa, Canada City of Oshawa Full time

A progressive city of 187,800 people located just a short 30-minute drive from Toronto, the _**_City of Oshawa_**_ is one of Canada’s fastest growing communities that is exceptionally positioned to live, work, learn and invest. Its strategic pursuit of sustainable growth, excellent community service delivery and co-operative partnerships have enhanced its quality of life advantage, while maintaining a strong commitment to financial stewardship._ _

**Job Title**:Regular Full-Time Social Media and Digital Officer **Posting Number**:004815

**Department**:Office of the Chief Administrative Officer **Branch**:Corporate Communications

**Location**:City Hall

**Posting Start Date**:2024/05/02** Posting End Date**:2024/05/24 by 4:30pm

**Employment Group**:Exempt **Salary Grade**:O- $94,032- $110,625 per annum **Standard **Weekly** **Hours of** **Work**:36.25 **Shift Work Required**:No

**Responsibilities**:

- Provide overall oversite of all City social media channels, including day-to-day coordination of the City’s Corporate social media accounts:

- Develop and schedule impactful digital content (short-form videos, high-res photos, graphics, tailored social messages, etc.) across various social media channels to support City objectives, engage audiences and advance the City’s image
- Create, monitor and evaluate impactful social and digital strategies tailored to various communications mediums and channels
- Prepare, execute and evaluate social media campaigns and strategies
- Monitor and analyze metrics, performance and trends
- Translate insights to optimize and strengthen future content and strategies for Facebook, X, Instagram, LinkedIn, etc.
- Respond to comments, DMs and mentions on the Corporate social accounts
- Engage with Oshawa’s online communities and foster community connections
- Liaise with Branch colleagues and business areas to develop social media strategies and tactics that support the City’s communications plans and the Oshawa Strategic Plan
- Manage the City’s social media management platform, including content calendar, and work directly with the vendor and approved staff users:

- Provide review and approval of social media content scheduled by approved staff
- Develop and manage corporate Social Media guidelines, procedures and policies
- Ensure the City’s social media channels adhere to corporate policies, procedures and reflect industry best practices
- Develop and manage social media content templates for Branch colleagues and business areas
- Manage, coordinate and deliver staff training on social media platforms and the City’s social media management platform
- Chair the City’s internal Social Media Working Group
- Attend City events and facilities to capture engaging photo and video content
- Develop and implement paid online advertising campaigns to reach target audiences (e.g. Meta, Google, LinkedIn, Spotify, etc.)
- Develop and implement timely communications during crises and emergency situations, including in the Municipal Emergency Operations Centre

**Requirements**:

- Completion of a university degree or college diploma in digital and/or social media management, journalism, communications, marketing or a related field plus a minimum five (5) years of professional experience managing social media accounts, campaigns and online communities
- Superior knowledge and experience in various social media platforms and their algorithms, including but not limited to Facebook, X, Instagram, and LinkedIn
- Proven ability to build and engage with online communities
- Superior proficiency with social media management platforms and social media listening and management tools
- Excellent experience developing impactful digital content (e.g. short-form videos, high-res photos, graphics, tailored social messages, etc.)
- Proven reasoning, research, analytical and problem-solving skills with the ability to think strategically
- Excellent interpersonal skills to deal effectively and tactfully with a broad range of elected officials, staff, external agencies, community partners and other levels of government
- Excellent communication skills with a strong ability to clearly present social media strategies and build alignment among clients
- Excellent project management and organizational skills with the ability to work under pressure with short deadlines
- Possess initiative and self-reliance with ability to work independently or as a team member
- Demonstrated knowledge and proficiency in Microsoft Office Suite, Adobe Suite, social media management platforms and listening tools, eNewsletter tools, DSLR and video cameras
- Demonstrated knowledge of A.O.D.A. communications standards
- Must be willing to work after hours and on weekends, as required
- Possession and maintenance of a valid, unrestricted Ontario Driver’s License, minimum Class “G”

This position is eligible for hybrid work.

We would like to thank all applicants however, please note that only those selecte

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