Manager, Brand and Digital Marketing and

2 weeks ago

Oshawa, Canada Carea Community Health Centre Full time

External Job posting

Position Title: Manager, Brand and Digital Marketing and Communications
Employment Status: Permanent, Full-Time
Hours of Work/Schedule: Monday to Friday (35 Hours per week)
Position Reports to: Director, Community Relations, and Fundraising
Salary Range: Annualized salary range $75,000 - $82,000 is commensurate on skills and experience, plus
participation in HOOPP.
Primary Location: Oshawa (with flexibility to work in other sites as required)

Organization Overview

Carea Community Health Centre (Carea) is a recognized leader in redefining the experience of
community-based health and wellness services providing a variety of free community programs and
services to Durham Region. Our work focuses on delivering integrated and accessible healthcare, wellness
services to address social determinants and knowledge mobilization & advocacy for or priority
population. We also strive to be accessible to community members who face barriers such as culture,
gender, age, geographic isolation, homelessness, language, physical and/or cognitive disabilities, poverty,
sexual identity, and race.

It's an exciting time to be joining Carea, while we are embarking on an energizing path with a focus on
making our biggest impact yet on local health care by diversifying, expanding, and leveraging our Brand,
Impact, Stories and Resources.

Position Overview

As part of the management team at Carea, the Manager, Brand & Digital Marketing & Communications
position oversees the following needs of the organization:
Brand Awareness
In partnership with Director, Community Relations and Fundraising and Manager, Development

and Stakeholder Relations, design a multi-year Brand, Marketing & Communications strategy in
alignment with the organization’s strategic plan with a strong focus on brand vision and
awareness.
- Implement the multi-year strategy through a defined workplan with clear success measures.
- Deliver outcomes that increases Carea’s brand awareness and relevancy.
- Marketing- Plan, execute, and measure marketing campaigns across digital & social channels, in support of
- Carea’s brand, programs, services and development opportunities.- Oversee day-to-day management of MarCom campaigns, ensuring brand consistency and

alignment to organizational strategic objectives and theory of change.
- Develop social media strategies and segmentations designed to increase engagement rates
- utilizing analytics to optimize results.- Develop and monitor key performance metrics to provide year-over-year analytics and
- weekly/monthly reports utilizing tools such as Google Analytics and Google Data Studio.- Work with internal and external stakeholders to increase effectiveness of marketing activities.
- Work closely with team members and internal stakeholders to ensure that efforts are aligned to

acquire and segment donor and prospect data in conjunction with key opportunities with a goal
of increasing reach, boosting engagement, driving brand awareness, acquiring, and stewarding
donors.
- Provide input towards budget requirements against operational objectives.

Communications
Plan, execute, and measure multi-year communications plan, in support of Carea’s brand,

programs and services.
Design, implement, and monitor systems and processes that will bring structure, clarity, and

efficiency to internal communications.
Support media outreach initiatives, including pitching, handling inbound media queries and

cultivating relationships with regional media that support the organization’s strategic and annual
objectives.

Help identify strategic media and external communication opportunities for the CEO, CSO and the
Senior Leadership Team.

Write and produce articles, press releases, positioning statements and associated social media
posts.

Manage the development and deployment of Carea’s communication assets and intranet through
collaboration with internal stakeholders.

Manage Carea’s website content to ensure a consistent and optimized visitor experience through
up-to-date content and building awareness of Carea’s Brand, programs, services, and events.

Lead, plan, and execute strategy and tactics to optimize website key conversion points including
landing pages and SEO; work with vendor to make necessary changes to achieve the necessary
outcomes.

Produce and analyze data and performance reports, establish dashboards, and ensure continuous
improvement to maximize the reach of digital marketing and communication initiatives and
assesses performance against KPIs. Stay in tune with competitive trends and best practices in
digital marketing and advertising.

Ensure digital marketing and communication milestones and deliverables are reflected in an
integrated content calendar and are rolled out effectively internally and externally.

Collect, develop, and creatively share stories for Carea’s programs and services with the purpose
of building ongoing Cases for Support, Impact and Annual Reports

Provide input

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