Communications Officer

3 weeks ago

Oshawa ON, Canada City of Oshawa Full time

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Employment Type: Full-Time
City of Oshawa Oshawa, Ontario (Hybrid) Full-Time
A progressive city of 187,800 people located just a short 30-minute drive from Toronto, the City of Oshawa is one of Canada’s fastest growing communities that is exceptionally positioned to live, work, learn and invest. Its strategic pursuit of sustainable growth, excellent community service delivery and co-operative partnerships have enhanced its quality of life advantage, while maintaining a strong commitment to financial stewardship.
Job Title: Regular Full-Time Social Media and Digital Officer Posting Number: 004815
Department: Office of the Chief Administrative Officer Branch: Corporate Communications
25 Shift Work Required: No

Reporting to the Director of Corporate Communications or designate in the Corporate Communications Branch, the Social Media & Digital Officer is a creative storyteller who will shape the City’s online presence and meaningfully engage with the City’s online audiences. The successful candidate will develop and implement strategic social media campaigns, create impactful digital content that advances the City’s image, and foster connections with the community through various digital channels.
Provide overall oversite of all City social media channels, including day-to-day coordination of the City’s Corporate social media accounts:
Develop and schedule impactful digital content (short-form videos, high-res photos, graphics, tailored social messages, etc.) across various social media channels to support City objectives, engage audiences and advance the City’s image
Create, monitor and evaluate impactful social and digital strategies tailored to various communications mediums and channels
Prepare, execute and evaluate social media campaigns and strategies
Monitor and analyze metrics, performance and trends
Translate insights to optimize and strengthen future content and strategies for Facebook, X, Instagram, LinkedIn, etc.
Respond to comments, DMs and mentions on the Corporate social accounts
Engage with Oshawa’s online communities and foster community connections
Liaise with Branch colleagues and business areas to develop social media strategies and tactics that support the City’s communications plans and the Oshawa Strategic Plan
Manage the City’s social media management platform, including content calendar, and work directly with the vendor and approved staff users:
Provide review and approval of social media content scheduled by approved staff
Develop and manage corporate Social Media guidelines, procedures and policies
Ensure the City’s social media channels adhere to corporate policies, procedures and reflect industry best practices
Develop and manage social media content templates for Branch colleagues and business areas
Manage, coordinate and deliver staff training on social media platforms and the City’s social media management platform
Chair the City’s internal Social Media Working Group
Attend City events and facilities to capture engaging photo and video content
Develop and implement paid online advertising campaigns to reach target audiences (e.g. Develop and implement timely communications during crises and emergency situations, including in the Municipal Emergency Operations Centre
Completion of a university degree or college diploma in digital and/or social media management, journalism, communications, marketing or a related field plus a minimum five (5) years of professional experience managing social media accounts, campaigns and online communities
Superior knowledge and experience in various social media platforms and their algorithms, including but not limited to Facebook, X, Instagram, and LinkedIn
Proven ability to build and engage with online communities
Superior proficiency with social media management platforms and social media listening and management tools
Excellent interpersonal skills to deal effectively and tactfully with a broad range of elected officials, staff, external agencies, community partners and other levels of government
Excellent communication skills with a strong ability to clearly present social media strategies and build alignment among clients
Excellent project management and organizational skills with the ability to work under pressure with short deadlines
Demonstrated knowledge and proficiency in Microsoft Office Suite, Adobe Suite, social media management platforms and listening tools, eNewsletter tools, DSLR and video cameras
A. communications standards
Must be willing to work after hours and on weekends, as required
Possession and maintenance of a valid, unrestricted Ontario Driver’s License, minimum Class “G”
Applicants are advised that written, oral and practical testing may form part of the selection process.
All applicants are encouraged to provide a valid email address for communication purposes. The City of Oshawa is situated on lands and waters within the Williams Treaties Territory, home to seven First Nation communities of the Michi Saagiig and Chippewa Anishinaabeg, who have cared for and maintained these lands from time immemorial and continue to do so to present day.
We are an Equal Opportunity Employer in accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code (OHRC). The City of Oshawa promotes the principles of diversity, equity and inclusion and adheres to the tenets of the Canadian Human Rights Act and the Ontario Human Rights Code. The City of Oshawa encourages applications from women, Indigenous Peoples and persons of all cultures, ethnic origins, religions, abilities, ages, sexual orientations, and gender identities and expressions.
The City of Oshawa will provide accommodations throughout the recruitment and selection and/or assessment process to applicants with disabilities and/or needs related to the OHRC. If you require an accommodation during the recruitment process or assistance with the application process please contact Human Resource Services. Email Address Job Alert: Filters: Alert Frequency Daily Twice a Week Weekly By clicking Sign Me Up, I agree to CareerBuilder’sTerms of Use andPrivacy Policy #J-18808-Ljbffr

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