Cpabc - Digital Marketing Specialist
2 months ago
**Position: Digital Marketing Specialist**
**Reports to: Director, Communications**
**Contract type: Indefinite, Full Time**
**Job Summary**
**Key Responsibilities**:
**Lead the Development and Implementation of Strategic Marketing Plans**
- Plan and execute digital marketing strategies in close collaboration with other team members to promote recruitment activities, CPABC’s marquee events, and our professional development program to improve registration.
- Update and maintain website content where necessary, ensuring SEO best practices are optimized for lead generation.
- Oversee various long-term marketing and communications campaigns by creating, maintaining, and communicating project timelines, schedules, objectives, key messages and cost estimates.
- Monitor and analyze campaign performance, providing insights and actionable recommendations to improve engagement, conversions, and overall effectiveness.
- Responsible for CPABC’s bi-weekly e-newsletter to members and students, including setting the schedule, corresponding with internal stakeholders, curating content, and preparing the newsletter.
**Support CPABC’s Marketing and Communications Efforts**
- Develop, write, edit, and curate content to support communications channels and campaigns.
- Proactively build, develop, and maintain strong working relationships with internal departments, business partners, external agencies, and CPA members.
- Update graphics, presentations, and reports as required.
- Attend events, video, and photography appointments as required.
- Provide other marketing and communication support as required; and
- Other duties and responsibilities as assigned.
**Key Requirements**:
**Knowledge and Experience**:
- Bachelors degree in Communications, Journalism, Marketing, Political Science, or equivalent;
- Three (3) to five (5) years of relevant / related experience;
**Demonstrated Skills and Abilities**:
- Strong experience using Microsoft Office, specifically Word and PowerPoint;
- Proven project management experience, particular in managing digital marketing campaigns;
- Excellent teamwork and collaboration skills with the ability to work independently;
- Solid research, problem solving, and critical thinking skills with the ability to identify and analyze industry trends;
- Proven written and verbal communications skills;
- Process oriented with excellent attention to detail;
- Highly organized with the ability to juggle multiple projects and deadlines;
**Preferred Knowledge, Experience, Skills and Abilities**
- Experience using Adobe Creative Cloud, in particular Photoshop and Auditions;
- Experience with basic HTML coding and web publishing (e.g. WordPress);
- Experience with SEO optimization;
**Why join our team? **CPABC offers a balanced and flexible work environment with a competitive compensation package for this exciting and challenging position. At CPABC we live our core values:
- _ We Are Open_
- _We Work Together_
- _We Communicate_
- _We Improve Every Day_
- _We Are Professional_
- _We Laugh and Celebrate_
**_ About CPABC_
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