Integrated Media Leader

2 months ago

Burlington, Canada IKEA Full time

**Job ID**: 262057

**Date posted**: 18/10/2024

**Who you are**
- You have experience in a multichannel reality and understand the behaviours of online customers and are motivated by increasing customer value and thinking customer first.
- You have a deep knowledge of Paid Media and understand the complexity of the business and the role that integrated marketing plays in the Commercial landscape.
- You have the ability to follow up and measure performance of output and capture learnings to improve planning and performance moving forward.
- You have formal qualifications in Marketing or equivalent and a minimum 10 years of experience in Marketing and delivering results.
- Minimum 5 years of experience managing complex paid media budgets.

**A day in your life with us**
- Act as a member of the Marketing team and proactively contribute to marketing plan/output in order to deliver to the common objectives and goals.
- Responsible for development and implementation of Integrated Media plan across paid, earned and owned media, on and offline, and providing sufficient content needs to local media agencies to ensure locally adapted marketing.
- Responsible for budget management, finalizing and negotiating all paid advertising contract terms such as rates, placement, frequency etc. to maximize return on investment, and ensuring cost transparency be leading a comprehensive contracting and invoicing process.
- Support Marketing Performance Leader with Media Performance analysis, including media auditing, cost-efficiency analysis, monitoring and reporting on cost-benefit ratio.
- Actively cooperate with all key stakeholders within commercial and beyond to secure integration, common focus and maximize impact.
- Contribute to the integrated multichannel executions/output of the function in order to contribute to the business goals.
- Be an active player in driving an open and sharing climate, be a role model of the IKEA values, and contribute to the transformation of IKEA.
- Support all initiatives within and outside commercial included in the agreed communication plan (e.g. promote home solar).

**Our team within IKEA**

Our team is the voice of IKEA. We use words, pictures and videos to tell the story about IKEA, to build our brand and inspire people with our offer. We bounce ideas back and forth, we challenge each other and we are crazy passionate about communication. Of course we’re also the ones who make sure to keep all our fellow co-workers informed, engaged and connected in a constantly changing business environment.

**Why you will love us**

Here at IKEA, we want to ensure that we are creating a better everyday life for the many people, including our co-workers. We also believe that a job should be so much more than a job. That’s why we focus on having an inclusive work environment where we celebrate your uniqueness, live our values, and ensure that we walk the talk when it comes to co-worker development. In addition, we offer a comprehensive Total Rewards package to all co-workers including:

- Wellness days (in addition to your vacation days)
- Extended health, dental, and vision coverage (for you and your family)
- RRSP with IKEA contribution matching options
- Eligibility for our annual IKEA bonus incentive plan
- Flexible spending account
- Life insurance
- Merchandise and restaurant discounts (plus free drinks and different healthy meal options in the co-worker restaurant, where available)
- Parental leave
- Bereavement leave
- Employee assistance program (that helps you support your mental, physical, and financial wellbeing)

The starting rate/salary for this position ranges from $70 800 to $ 97 350 and will be based on relevant work experience.

P.S. In the IKEA world, this position is officially referred to as: Integrated Media Leader

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