Request for Proposal. Project: Marketing Services

2 weeks ago

Edmonton, Canada Action for Healthy Communities Full time

1.0 **REQUEST FOR PROPOSAL (RFP) SUMMARY**

This request for proposal (RFP) by Action for Healthy Communities Society of Alberta (AHC - Alberta) is an invitation for the solicitation of services from expert marketing agencies based in the **Western provinces of Canada with demonstrated expertise in the tourism sector**. The selected agency will be tasked with developing and executing comprehensive marketing strategies to enhance the visibility, engagement, and interaction within Alberta's tourism and business ecosystems.

Through this RFP process, AHC seeks to engage a highly skilled marketing agency to undertake the design, development, and implementation of a marketing strategy that encompasses online and offline channels, storyboard creation for marketing videos production, and event planning to strategically promote the Actionbiz web-based portal widely. Launched January 2024, Actionbiz is a dynamic web-based portal that aims to enhance visibility, engagement, and interaction within the Alberta business ecosystem, the public looking to support services/products from start-up ventures owned by under-represented communities in the Canadian business ecosystem; and connecting entrepreneurs and resource providers in a dynamic and impactful way.

Actionbiz.ca serves to catalyze growth and innovation across Alberta's diverse business landscape and has identified the critical need for a strategic marketing campaign. The comprehensive marketing strategies developed through this RFP engagement will be used to drive a robust campaign to amplify the Actionbiz platform's reach and effectiveness, ensuring Actionbiz.ca remains at the forefront of facilitating business growth and resource sharing within the province.

** We specifically encourage submissions from vendors that meet the geographic and sectoral expertise criteria to ensure alignment with the strategic goals of this project, ensuring that the selected vendor has a strong local presence and specialized knowledge, which are critical for the effective promotion of Alberta's tourism-driven business ecosystem. **

**1.1. Proposal Guidelines and Requirements**

This is an open bidding process. Proposals received after **4:30pm MST, April 26, 2024**, will not be considered.

Proposal submissions must contain the signature of a duly authorized company representative.

The price quote presented in your submission should be inclusive. If your price excludes certain fees or charges, you must provide a detailed list of excluded fees with a complete explanation of the nature of those fees.

If the execution of work to be performed by your company requires the hiring of sub-contractors, you must clearly state this in your proposal. Sub-contractors must be identified and the work they will perform must be defined. In your proposal, please provide the name and address of the sub-contractor. AHC-Alberta will not refuse a proposal based upon the use of sub-contractors, but does retain the right to refuse the sub-contractors you have selected.

Provisions of this RFP and the contents of the successful responses are considered available for inclusion in final contractual obligations.

**1.2. Contract Terms**

AHC-Alberta will negotiate contract terms upon selection, and a project will be awarded upon signing of an agreement or contract, which outlines terms, timeline, scope, budget, and other necessary items.

**1.3.Agency Introduction**

Action for Health Communities Society of Alberta (AHC-Alberta) is a provincial non-profit and charitable organization established in 1995. The agency provides services and supports aimed at helping individuals and communities enhance capacities by drawing on inherent strengths and assets, ultimately, for greater wellbeing, prosperity, and quality of life. The organization's mission encompasses a commitment to fostering individual and group participation and action to improve comprehensive wellbeing of Albertans and communities experiencing vulnerabilities.

The organization currently offers settlement and integration, employment, youth, and adult literacy, among other programs. In 2015, the agency launched its entrepreneurship program, offering newcomers to Canada an alternate path to economic integration.

As a strong advocate for collective action, AHC-Alberta engages through customized multi-stakeholder partnerships and collaborations to facilitate the diverse range of participatory outcome-driven strategies and supports customized to respond to the unique needs, strengths and assets of the target audiences.

**1.4. Project Background Information**

Action for Healthy Communities developed an innovative web portal named **Actionbiz.ca** that serves to transform Alberta's business ecosystem by fostering growth, visibility, connectivity, and resource sharing among entrepreneurs and businesses at all stages. Actionbiz.ca positions itself not just as a web-based portal but as a facilitating asset dedicated to empowering the local business com

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