Brand & Partnership Strategist

7 days ago

St Catharines, Canada Napier Outdoors Full time

**ABOUT NAPIER OUTDOORS**

At Napier Outdoors, we blend innovation with adventure, crafting vehicle camping tents and outdoor gear that bring people closer to nature. As industry leaders, we are committed to pushing the boundaries in everything we do. We believe in fostering a culture of creativity and collaboration, empowering our team to think outside the box as we expand our reach in both established and emerging markets.

If you’re driven by a passion for building brand awareness and deepening audience engagement, and are eager to be part of a fast-growing, adventure-driven team —Napier is the place for you. Join us in our mission to inspire adventurers to embrace the open road, empowering them with the confidence to explore freely and camp wherever their journey leads.

**OPPORTUNITY DESCRIPTION**

Napier is searching for a creative, ambitious, and strategic-minded individual to join our growing team as a Brand & Partnership Strategist. You will collaborate with cross-functional teams to develop sales and marketing initiatives that captivate our target audience, expand market presence, maximize brand exposure and drive sales opportunities. You will become a top product expert at Napier, ensuring brand and product consistency across all platforms.

**WHAT YOU GET TO DO**

**Partnerships & Alliances**
- Boost Napier’s product visibility through external displays, event exposure, and various marketing initiatives. Collaborate closely with automotive marketing agencies and dealerships to maximize product exposure at key events and activations.
- Work closely with external OEM partner agencies for product placements in photoshoots and inclusion in marketing materials.
- Execute joint marketing initiatives with like-minded brands to expand brand reach and engage new customer segments. These campaigns will encompass a variety of marketing tactics, including external contests, giveaways, co-branded content, and joint social media initiatives.
- Assist in executing influencer and affiliate outreach campaigns to enhance brand visibility and drive engagement.

**Brand & Category Optimization**
- Play an active role in developing and executing marketing plans and strategies to drive brand awareness
- Pricing & Promotion Strategy: Work closely with pricing teams to establish competitive pricing strategies and collaborate on promotional campaigns to increase sales and market share within the category.
- Client Relations: Work with top retailers on product alignment strategies, promotional plans, marketing exposure opportunities to gain product exposure and growth through their retail and eCommerce channels.
- Product Launches: Assist in the development and implementation of new product launches, from initial concept to market introduction. This includes crafting compelling product messaging, creating launch plans, and promotional strategies to drive product awareness and boost sales growth.
- Monitoring & Reporting: Create and analyze impactful campaigns, engaging promotions, and targeted advertisements. Measure and report on campaign performance, while conducting thorough analysis of market trends, consumer preferences, and competitive landscapes to uncover new growth opportunities.

**What you need**
- 5+ years of marketing experience, preferably in the CPG environment
- University Degree or College Diploma in Business or Marketing
- Strong verbal and written communication skills
- A strong grasp of current marketing tools and strategies to lead integrated marketing campaigns from concept to execution
- Self-motivated, results-oriented, and able to thrive in a fast-past, entrepreneurial environment

**Why Napier Outdoors?**

At Napier, our goal is to empower our team to bring their best selves to work every day, ensuring your feel proud of your contributions when you leave. We achieve this by:

- **Our Culture**: We’re a small but mighty team, drive by hard work, teamwork, passion, and integrity. Honestly is our policy, entrepreneurship is in our DNA, and we’re as tight-knit as family.
- **Innovative and Dynamic Environment**: We take pride in fostering a workplace that thrives on innovation and dynamism, encouraging creativity and forward-thinking at every level. Here, you’ll have the freedom to explore new ideas, challenge the status quo and push the boundaries of what’s possible in our industries.
- **Collaborative Culture**: Our culture is built on collaboration and teamwork, where diverse perspectives lead to better solutions. With our open-concept office, and open communication policies, you can collaborate effectively and build meaningful relationships with your team members. Our team-oriented environment promotes collaboration at all levels, ensuring everyone’s voice is heard and valued.
- **Making a Difference**: Your contributions will have a meaningful impact on Napier’s growth, directly contributing to shaping the future of Napier and our products. We celebrate successes together, rec

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