Digital Marketing and Social Media Coordinator

7 months ago

Laval, Canada JLD-Laguë - John Deere Dealership Full time

**Job title**: Digital marketing and social media coordinator - maternity leave remplacement

**Workplace**: Groupe JLD-Laguë - Siège Social

3900 Autoroute 440 Est, Laval, Quebec, Canada, H7E5N2

**Number of hours per week**: 40 hours

JLD-Laguë Group, authorized John Deere dealerships, is recognized as a leader in sales and service of new and used equipment. The opportunity to work in a pleasant, motivating and challenging environment We have been in business for over 60 years, thanks to our 430 motivated and competent employees throughout our 18 locations. The company has experienced a strong increase in business, particularly in the last 5 years.

The digital marketing and social media (NMS) coordinator will have to implement the strategic actions of the company and design the digital marketing programs. Within the company, he will be responsible for all digital marketing and social media projects aimed at increasing revenue, market share and customer loyalty.

**YOU LOVE**:

- Actively participate in digital marketing and social media activities;
- Ensure the execution and monitoring of the marketing plan, produce and update the analysis results of our various campaigns;
- Be creative by always finding new ways to promote sales, retain our customers and reach different markets (residential, agricultural and commercial);
- Maintenance of the website and our social media pages.
- Coordinate the implementation of the various NMS marketing projects and ensure follow-up with the persons responsible in the various departments;
- Participate in advertising campaigns, events, and development of marketing tools;
- Management of communities and publications on our various blogs;
- Strategic web monitoring and actions on review and assessment sites;
- Implementation and optimization of advertising campaigns on electronic media;
- Maintenance and updating of websites via various CMS including WordPress;
- Generate statistical reports of all kinds as needed;
- Consulting support for sales, parts & service and human resources teams;
- Carried out tasks of a technical and administrative nature in connection with the marketing department ex. coop complaints, budget monitoring, purchase orders;
- Keep the various planning tools up to date, eg. marketing calendars, content plan, marketing intranet, etc. ;
- Continuous improvement of websites in collaboration with our external partners;
- All other related tasks in relation to traditional marketing and NMS.

**IDEALLY YOU HAVE**:

- Post-secondary education in business, marketing, digital marketing or equivalent experience;
- Experience in designing and developing online promotional material;
- Experience on WordPress;
- Experience in SEO / SEM;
- Ability to take ownership of a project and propel it towards success;
- Ability to plan, develop and coordinate multiple projects and events simultaneously;
- Great attention to detail and the ability to work both independently and as part of a team, being comfortable in a flexible work environment;
- Available and flexible for occasional trips to branches and to events;
- Fluency spoken and written English and French : an asset in order to serve the English and French-speaking clientele related to the position.

**WE OFFER YOU**:

- Group insurance after 3 months of seniority;
- A mileage allowance for inter-branch travel;
- Possibility of a bonus of up to $5000 payable at the end of the contract;
- Corporate discounts for you and your family.

Come join a young and dynamic team in which it is possible for you to grow, career-wise, throughout our 18 stores in Quebec or in Ontario

Welcome to our JLD-Laguë family

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