Digital Marketing Manager

3 weeks ago


Montréal, Canada COMET Group Full time

Date: Feb 19, 2024- Division: X-Ray Systems (40000005)- Location: Montreal, Quebec, CA, QC H3C 1M4- Requisition ID: 8220To complement our team, we are looking for a customer
- and team-oriented individual for our Industrial X-Ray Systems division at our Montreal location as a

**Digital Marketing Manager**

For 75 years, we have been following our curiosity. It drives us and has made Comet a leading Swiss technology company worldwide. Curiosity and the spirit of research have allowed us to become and remain innovative. For a better and sustainable world.

To this end, we work and research on the basis of X-ray and radio-frequency technology. Our developments make an important contribution to safer, more efficient and more sustainable production, mobility and communication.

**Gestionnaire du marketing numérique (Montréal)**

**Que vas tu faire**:

- Responsable de la présence numérique de Comet Yxlon et du développement de l'empreinte numérique de Comet Yxlon et de ses marques.
- Mettre en œuvre une stratégie de marketing numérique alignée sur les objectifs commerciaux globaux - Soutenir le responsable du marketing numérique dans la mise en œuvre de projets de marketing numérique mondiaux.
- Responsable des campagnes d'automatisation du marketing, de génération de leads et de marketing numérique principalement axées sur le marché américain.
- Prise en charge du développement, de l'amélioration, de la maintenance du site Web, ainsi que de l'évaluation et de l'analyse des KPI.
- Elaboration du calendrier de publication basé sur la stratégie digitale et création/publication d'articles SoMe (texte + image) - Accompagnement dans l'amélioration de tous les comptes réseaux sociaux.
- Suivi, analyse et reporting des KPI du marketing digital.
- Utiliser les meilleures pratiques SEO et Google Analytics. Analyse et évaluation du comportement des utilisateurs - Analyse régulière des mots-clés et expressions clés pour optimiser la stratégie de marketing en ligne.
- Se tenir au courant de tous les développements du marketing numérique.

**Ce que tu apportes**:

- Baccalauréat ès sciences en marketing numérique, informatique ou similaire.
- Expérience pratique dans la mise en œuvre de projets de marketing numérique ainsi qu'avec les systèmes de gestion de contenu, Google Analytics et les logiciels de gestion de projet.
- Bonne compréhension des meilleures pratiques SEO.
- Une expérience dans un rôle similaire serait un avantage.
- Excellentes compétences en gestion, en relations interpersonnelles et en esprit d'équipe.
- Capacité à identifier les risques et les problèmes.
- Capacité à réseauter et à établir des relations.
- Attitude positive et soucieux des délais.ENGLISH Version

**Digital Marketing Manager (Montreal)**

What you will do:

- Responsible for the digital presence of Comet Yxlon and building up Comet Yxlon’s digital footprint and brands thereof.
- Implementing digital marketing strategy aligned with overall business goals - Supporting the lead digital marketing in implementing global digital marketing projects.
- Responsible for Marketing automation, lead generation & digital marketing campaigns mainly focused on the Americas market.
- Support for website development, enhancement, maintenance, as well as evaluation and KPI analysis.
- Development of the publication calendar based on the digital strategy and creation/ publication of SoMe articles (text + image) - Support in the improvement of all social media accounts.
- Monitoring, analysis and reporting of digital marketing KPIs.
- Using SEO best practices and Google Analytics. Analysis and evaluation of user behavior - Regular analysis of keywords and key phrases to optimize the online marketing strategy.
- Keeping abreast of all developments in digital marketing.

What you bring:

- Bachelor of Science in digital marketing, computer science, or similar.
- Practical experience with digital marketing projects implementation as well as with content management systems, Google Analytics, and project management software.
- Sound understanding of SEO best practices.
- Experience in a similar role would be advantageous.
- Excellent management, interpersonal, and teambuilding skills.
- Ability to identify risks and problems.
- Ability to network and build relationships.
- Positive attitude and deadline-driven.



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