Digital Marketing Manager

3 weeks ago

Montréal, Canada GardaWorld Full time

At GardaWorld, there is a whole career waiting for you

GardaWorld is currently looking for a
**Digital Marketing Manager**

Location: Ville St-Laurent

**About GardaWorld**

**About you**

You have a high level of emotional intelligence and the ability to work well with team members, business units and external suppliers (media and development agency). Your ability to bring people together to achieve team objectives and get results is a must. You stand out for your adaptability, your entrepreneurial spirit, and your passion for your field of expertise. You want to be part of an ambitious team that is innovative and committed.

**Your mission**

Reporting to the Director of Digital Marketing, you will be responsible for the execution of the digital marketing strategy for various GardaWorld website properties.

Your focus will be to attract, engage, and convert prospects through funnels while achieving digital growth objectives. Ensure that we grow website traffic and generate
**Marketing Qualified Leads**:

- You will work collaboratively with the Brand & Content team towards the creation of compelling supportive content and campaigns needed to execute the overall digital strategy. You will frequently partner with the various cross-functional business unit stakeholders to collaborate on strategy based on their priorities and sales targets.

**Your responsibilities as a Digital Marketing Manager**
- Execute and own the agreed upon digital strategy.
- Work closely with the business units to understand and then support their go-to-market & sales enablement activities and act as point of contact within the digital marketing team.
- Collaborate with the Brand & Content team to execute the digital strategy and 360 campaigns to drive traffic, user engagement and conversions.
- Own and update websites keeping in mind the conversation rate (via visitor journey, contact form, etc.)
- Identify opportunities and recommend initiatives to move prospects down the sales funnel and drive leads.
- Identify what is converting and what is not and implement alternative options to increase performance.
- Ensure the website never goes stale and its SEO is bullet proof optimized and aligned with running SEM campaigns.

**Overall**
- Keep an eye on external benchmarking and competitive intelligence to define and adjust strategy
- Keep abreast of the latest developments in digital marketing, educating yourself of the latest innovations and bringing potential solutions to leadership
- Proactively identify opportunities to improve processes
- Document marketing strategies and processes
- Create reports, pull insights, and deliver recommendations
- Not limited to the above

**Required qualifications**
- 8-10 years experience managing website performance and digital marketing programs (preferably B2B experience)
- A mastery of the latest digital marketing best practices that result in customer acquisition, retention, and growth.
- Exceptional skills in digital marketing, website update (via CMS) and website evolution.
- Strong planning and project management abilities
- A deep familiarity with web analytics tools
- Drupal experience considered an asset
- Bilingual: English and French. Prepared to work in a French speaking environment.

**Skills and abilities required**
- Good-natured collaborator who communicates clearly;
- Agile and flexible - Able to handle emergencies and plan/modify priorities;
- Listening - Understand the real needs of customers to recommend the best solutions (not take orders without questioning);
- Committed - Willing to be part of a growing team and grow with it;
- Forward thinking and agile - Has a good sense of initiative and demonstrates excellent adaptive skills;
- Available to work outside of normal business hours as needed.
- Enjoys working in a fast-paced environment (days fly by);
- Able to have fun at work and focus in an open environment.

**What GardaWorld can offer you**:

- Be part of a committed and competent team within a growing company
- Competitive salary
- Group insurance
- Group Registered Retirement Savings Plan (RRSP) with employer contribution
- Access to a gym located at our head office
- Free parking at the office
- Managers who care about the well-being of their employees.

If you are a self-motivated, ethical individual with excellent professional judgment who seeks to directly impact the success of the company and grow with it, this is the position for you.

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