Digital Marketing Manager

3 weeks ago

Montréal, Canada Bixlers Full time

**Digital Marketing Manager**

BIXLERS is currently looking for a **Digital Marketing Manager **to join the team in Montreal, who will work with dynamic and passionate cross-functional teams. The **Digital Marketing Manager **is responsible for the strategy, operations, activation and analytics with the support of external partners and digital marketing team. To ensure successful campaigns, the **Digital Marketing Manager** is expected to build strong relationships and work closely with multiple cross-functional teams at our headquarters in Montreal, QC, Canada. & with our U.S. retail teams.

**What You'll Do**:

- Identify opportunities for BIXLERS products, brands and services understanding our brand’s omni-channel delivery (retail, e-commerce and wholesale).
- Build digital brand marketing strategy and go to market plans with an emphasis on owned and paid channels, to drive awareness and conversion.
- Set digital marketing KPIs, campaigns and objectives and report performance against overall objectives (ROI and KPI’s).
- Lead the planning, design, and the execution of digital marketing programs, including websites, organic and paid social, demand generation, SEM and account-based marketing (ABM).
- Optimize content for digital platforms and implement a captivating visual identity that aligns with our brand strategy and market positioning.
- Lead and schedule necessary project-related meetings such as kickoffs, brainstorms and reviews.
- Route all projects through the appropriate departments and approvals.
- Monitor latest trends in digital marketing, including advertising formats, channels and emerging technologies and recommend for adoption, where appropriate.
- Develop BIXLERS marketing and communication calendar, ensuring it is consistent with overall brand and sales objectives.
- Broaden the brand's digital footprint via platform expansion.
- Leverage available tools and online reporting capabilities to report on program successes, developing clear competitive benchmarks.

**Required Qualifications**:

- 3+ years of experience as a digital marketer in house or at a media, marketing or advertising firm or agency with focus on social media marketing
- Experience with digital marketing industry, agencies and channels
- Experience leading and managing SEO/SEM, social media, and display advertising campaigns
- Experience developing and managing channel strategy and budgets
- Demonstrable experience leading and managing SEO/SEM, social media, and display advertising campaigns.
- Experience collaborating and communicating with cross-functional partners
- Strong leadership and management skills
- Analytical, strategic, innovative and creative
- Strong understanding of Google Analytics and MSOffice (Word, Excel, PowerPoint and Outlook) is required
- Knowledge of CRM, Microsoft Power BI, Dynamics 365 is an asset
- Bilingual: French and English - spoken/written is required

**Chef Marketing Interactif**

BIXLERS est actuellement à la recherche d'un **chef du marketing interactif** pour se joindre à l'équipe de Montréal, qui travaillera avec des équipes interfonctionnelles dynamiques et passionnées. Le **chef du marketing interactif** est responsable de la stratégie, des opérations, de l'activation et de l'analyse avec le soutien de partenaires externes et de l'équipe de marketing numérique. Pour garantir le succès des campagnes, le **chef du marketing interactif** doit établir des relations solides et travailler en étroite collaboration avec plusieurs équipes interfonctionnelles à notre siège social à Montréal, QC, Canada. & avec nos équipes de vente au détail aux États-Unis.

**Ce que vous ferez**:

- Identifier les opportunités pour les produits, marques et services BIXLERS en comprenant la livraison omnicanale de notre marque (vente au détail, commerce électronique et vente en gros).
- Élaborez une stratégie de marketing de marque numérique et accédez à des plans de marché en mettant l'accent sur les canaux propriétaires et payants, pour accroître la notoriété et la conversion.
- Définir des KPI, des campagnes et des objectifs de marketing numérique et rendre compte des performances par rapport aux objectifs généraux (ROI et KPI).
- Diriger la planification, la conception et l'exécution des programmes de marketing numérique, y compris les sites Web, les réseaux sociaux organiques et payants, la génération de la demande, le SEM et le marketing basé sur les comptes (ABM).
- Optimiser le contenu pour les plateformes numériques et mettre en place une identité visuelle captivante qui s'aligne sur notre stratégie de marque et notre positionnement sur le marché.
- Diriger et planifier les réunions nécessaires liées au projet telles que les lancements, les remue-méninges et les examens.
- Faire passer tous les projets par les départements et approbations appropriés.
- Surveiller les dernières tendances en matière de marketing numérique, y compris les forma

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