Broadcast Traffic Analyst

2 weeks ago

Toronto, Canada Dentsu Media Full time

Company Description

Dentsu International is a network designed for what’s next, helping clients predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. Dentsu delivers people-focused solutions and services to drive better business and societal outcomes. This is delivered through five global leadership brands - Carat, Dentsu Creative, dentsu X, iProspect and Merkle, each with deep specialisms.

Dentsu International’s radically collaborative team of diverse creators unifies people, clients and capabilities through horizontal creativity to help clients create culture, change society, and invent the future.

Powered by 100% renewable energy, Dentsu International operates in over 145 markets worldwide with more than 46,000 dedicated specialists, and partners with 95 of the top 100 global advertisers.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

**Job Description**:
The Broadcast Traffic Analyst will be responsible for ensuring the smooth and timely execution of all broadcast-related investments for a single client.

**Accountabilities**:

- Lead and drive positive working relationships with networks to ensure timely clearance of spots to air.
- Act as point of escalation for all traffic-related issues, including incorrectly booked media.
- Identify development areas in team members and support them in achieving their performance goals.
- Supporting the broadcast investment team throughout the campaign activation process to maintain performance and resolves any campaign-related issues.
- Problem solve on all accounts relating to traffic, including problems between account teams and buyers.
- Facilitate the implementation of quality control process and systems where needed.
- Prepare detailed traffic instructions for vendors and confirm orders.
- Work closely with network stations regarding missing traffic/re-faxing missing traffic instructions as requested.
- Working closely with the investment leadership team to understand market dynamics (pricing, execution opportunities) and strengthen vendor relationships.

**Qualifications**:

- Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
- A minimum of 2 years of media investment or traffic experience focused on Broadcast Channels - TV, Radio, OLV.
- Experience with broadcast industry tools (Lens, Infosys, DDS, AdTraq, etc.) is a must.
- High-level of confidence with an ability to manage expectations with internal and external stakeholders.
- Strong analytical skills and proficiency with numbers and budgets to determine results of campaign.
- Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.
- Excellent written and verbal communication skills.
- Ability to work with cross functional teams and multiple stakeholders.
- Aptitude for priority management where it concerns managing multiple deliverables/work streams.
- Must be able to organize ideas and present back information logically and sequentially.

**Qualifications**:

- Post-secondary Degree or Diploma in Media, Advertising, Business Administration, Marketing, or related field.
- A minimum of 2 years of media investment or traffic experience focused on Broadcast Channels - TV, Radio, OLV.
- Experience with broadcast industry tools (Lens, Infosys, DDS, AdTraq, etc.) is a must.
- High-level of confidence with an ability to manage expectations with internal and external stakeholders.
- Strong analytical skills and proficiency with numbers and budgets to determine results of campaign.
- Advanced level MS Office skills: Excel (Pivot Tables, VLOOKUP’s), Outlook, PowerPoint, etc.
- Excellent written and verbal communication skills.
- Ability to work with cross functional teams and multiple stakeholders.
- Aptitude for priority management where it concerns managing multiple deliverables/work streams.
- Must be able to organize ideas and present back information logically and sequentially.

Additional Information

Diversity and Inclusion and AODA Statement:
We know through experience that different ideas, perspectives and backgrounds foster a stronger and more creative work environment that delivers better business results. We strive to create workplaces that reflect the clients we serve and where everyone feels empowered to bring their full, authentic selves to work.

LI-AG1

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