Market Segment Manager

6 months ago

Mississauga, Canada Messer Canada Inc Full time

**Purpose of the position**

The Market Segment Manager
- Medical and Laboratories acts as the leader of initiatives to profitably grow Messer’s business in Canada in the Medical and Laboratories Market Segments. This role is primarily responsible for the development and execution of marketing strategies for the Market Segments.

**Principal Responsibilities**

MARKET SEGMENT STRATEGY AND EXECUTION
- Delivers leading edge Long-term, medium-term and short-term business strategies to achieve sales and profit objectives of the segment in line with Messer’s long term growth strategies
- Track Market information for the Market Segment and analyse trends. Identifies relevant industry and market trends and formulates plans to take advantage of them to achieve business growth
- Design and execute Sales Campaigns to grow the Market Segment
- Develop market segment specific Product and Service Offerings (PSO’s), and commercialization plans with the Sales Team to ensure effective implementation
- Acts as a liaison and “expert” for the Sales Team on these markets and Spec Gases in general
- Actively supports and complies with global, national, and regional business initiatives related to the Market Segment
- Works collaboratively with other Market Segment leaders where there is overlap in the customer base or product line
- Develops channel specific plans and offers that deliver customer value
- Determines whether the Segment Plans are feasible within the capabilities of the organization and/or any changes that would need to be made

PRODUCT MANAGEMENT
- Manages Pricing Strategy and costing for the Product Portfolio ensuring optimized margins and competitive market pricing.
- Manages the product mix to ensure sustainable sales and profit growth including, portfolio optimization/rationalization
- Identify new products and offerings for customers in the Market Segment
- Product management analytics, processes, and tools
- Identifies need for branding, trademarks and works with Legal on any trademark submissions
- Manages high inflation or force majeure pricing processes if needed

KEY CUSTOMER/MARKET INFORMATION AND RELATIONSHIPS
- Responsibilities for managing key customers - especially for the MRI market -and may include contract negotiations and renewals, pricing, A/R, quality or non-conformance, growth initiatives
- Track trends at key customers and analysis of competitive market trends
- Participate in key trade events -Trade associations and trade shows - representing Messer

SAFETY AND PRODUCT STEWARDSHIP
- Provides visible leadership for safety initiatives and ensure a safe working culture is entrenched within the business, complying with safety and security standards and regulations
- Ensures that all processes and procedures are in place for managing the sale of products to medical customers
- Ensures that all products and processes related to the Market Segment portfolio can be used safely
- Understands the SHEQ issues specific to the Market Segments at Messer and at the customer
- Identifies and reviews all Product Stewardship processes related to customer usage of the products and processes related to the Market Segments portfolio
- Ensures all products and processes related to the Market Segments portfolio meet all regulatory requirements and Messer SHEQ standards

COMMUNICATIONS & E-BUSINESS
- Develops and implements an internal communication and training strategy for the Medical and Laboratory Market Segments
- Develops the companies’ external social media, advertising, direct mail and web presence messaging for the Market Segments and works with Marketing Communications to implement programs
- Develops the Sales and Technical materials needed to support the Segments with Marketing Communications
- Ensures webshop has correct information for products in the Market Segments portfolio

PRODUCTIVITY
- Identifies opportunities for productivity/cost savings within the scope of the Market Segments including but not limited to inventory levels, rental and service charges,
- Leads the implementation of Productivity improvement products in the Market Segments

KEY SUPPLIER RELATIONSHIPS
- Work with Purchasing to manage key Supplier Relationships including Pricing, Supply issues, rebates, contracts
- Manages relationship with Air Products for Liquid He supply
- Maintains relationship with Vendors through various meetings or discussions. Takes part in regular reviews, pricing, and rebates negotiations with vendors and establishes a strategy for Major Vendors by working closely with Procurement team.

SALES TEAM (INCL CUSTOMER SERVICE & RETAIL)
- Works closely with the sales team; enabling them to meet their commercial objectives by providing the appropriate tools, materials, training, and presentations.
- Works collaboratively with Sales Managers, Retail Managers and Customer Service,
- Develops strategy to support Specialists to achieve a sustainable collaboration with the Sales Team
- Provides leads to

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