Manager, Digital Paid Media

3 days ago

Toronto, Canada Development Counsellors International Full time

At DCI, our purpose is to elevate the lives of people living, traveling and working in the places we serve by engaging our passions for travel, exploring new cultures, and doing good. Sounds pretty cool, yes? Great, because we’re looking for a Digital Paid Media Manager to join our “place marketing” agency in either Canada, Denver or NYC. Not located in one of those markets? Give us a shout anyway and just maybe

DCI is an equal opportunity employer and has taken a Diversity Pledge to ensure our agency is advancing racial justice, identifying unconscious bias, educating our staff, and using our place marketing platform to advocate for change. Our agency is also a member of the Diversity Action Alliance and Black Travel Alliance. While this job posting is a guide, we welcome applicants that may bring diverse backgrounds, ideas and experiences to DCI.

As a Manager, you will play a vital role in executing cross-channel digital marketing campaigns targeting corporate executives, skilled talent and prospective visitors - it’s an always-changing mix of B2B and B2C. Key responsibilities include launching, managing and optimizing paid social, search and display campaigns; advising on ad copy that performs; identifying campaign insights from the data and regular reporting; managing GTM and channel pixel installations; executing award-winning work under the pressures of the ever-changing demands of agency and client life.

You will report directly to the Director of SEM and will work alongside the current Senior Account Manager. In addition, you will collaborate closely with DCI’s social, content and website development teams, which are spread across offices.

As a firm that specializes in attracting visitors, businesses and a talented workforce to communities around the world, we’re looking for someone who has a passion for places and a keen understanding of what motivates a tourist, business executive or employee to pick a destination. The Digital Paid Media Manager will have 3 years of experience, preferably with some knowledge of B2B, economic development and/or the tourism/travel marketing industry.

**Responsibilities**:

- Serve as the “performance” lead on key accounts in a client-facing role, in conjunction with the account manager.
- Manage paid media campaigns and accounts - including ads & keywords upload, obtaining permissions and configuring GTM tags/triggers as needed.
- Collaborate with the creative team and account manager on ad creation, providing suggestions and reviewing for alignment with client goals.
- Report and analyze campaigns each month, providing insights and implementing recommendations.
- Continuously optimize client ads across platforms (LinkedIn, Twitter, Facebook, Google Ads).
- Manage, mentor and train digital coordinators and interns as a part of our growing team.
- Support (and eventually lead) strategy development for client paid media programs, helping to prepare the media plans for new clients

**Qualifications**:

- 3+ years digital paid media experience
- Intermediate proficiency on paid ad platforms: LinkedIn, Twitter, Facebook/Instagram, Google Ads, as well as Google Analytics and Google Tag Manager
- Proficiency with Data Studio reporting, or similar data visualization and reporting tools.
- Experience optimizing ads for conversions
- Experience building and optimizing conversion funnels a plus
- History managing multiple accounts simultaneously in a client facing role
- Google Analytics & Google Ads Certified
- BS degree
- Knowledge of SEO & experience conducting keyword research (for both paid and owned) is a bonus.
- Agency experience preferred

**Benefits**:

- Competitive base salary with unique “open book” management approach that delivers performance-based incentives
- Medical/dental coverage
- Professional mentoring/development
- Flexible start times / hybrid work environment
- 401k match

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