Growth Marketing Specialist

3 weeks ago

Toronto, Canada FutureSight Full time

Medibanx is a venture spin out from FutureSight, it is the first platform that allows pharmaceutical and biotech companies to access clinical and real-world evidence data with patient consent. Our system empowers patients to manage their medical records and receive compensation for sharing their data anonymously and securely. By fostering a sustainable data ecosystem, we're revolutionizing the way pharmaceutical companies access and use patient data.

We are looking for a Growth Marketing Specialist to join our team. This is a unique opportunity to have an essential seat at the table as we strive to hit our growth milestones. You will help us figure out our positioning, messaging, content strategy and acquisition channels. We will work collaboratively to run experiments, learn and iterate to improve our products, position and messaging. You will be responsible for coordinating and managing offshore contractors to scale the outreach operations.

This is the perfect role for you if you live and breathe books like 'Lean Start-Up,' 'Traction' and 'This is Marketing.'

**About FutureSight and the Venture Studio Model**

FutureSight builds and funds B2B SaaS companies solving the critical challenges of the mid-market. With over 80 years of experience delivering commercial software products, we understand the founder's journey of building from 0 to $100M ARR very well. Founders are surrounded by our extensive network of early-stage investors and mentors.

We co-create world-class software companies with driven entrepreneurs, and we do it in a way that gets them up and running in half the time. By working alongside a proven and diverse team, we minimize risk and increase the likelihood of startup success by 2-3x.

**What You'll Be Doing
- Build, execute and optimize multi-channel demand generation campaigns for all funnel stages.
- Conduct high-level conversations with decision-makers to understand their business needs and pain points, and demonstrate how our software and data products can help solve their challenges
- Develop hypotheses and experiments to increase inbound generated leads and revenue.
- Build and maintain relationships with key stakeholders, including C-level executives and decision-makers, to drive sales and revenue growth
- Build a calendar of marketing campaigns (webinars, content syndication, virtual events, and your entire playbook of successful acquisition channels) designed around prospects and customers.
- Run experiments that optimize ad copy, landing pages, keywords, and content continuously.
- Set up and coordinate offshore contractors (Upwork, Fiverr etc) to scale up outreach operations
- Stay up-to-date on industry trends and developments, as well as our own products and offerings, to effectively position and sell our solutions

**Requirements**:

- 5+ years of experience in software or data sales, with a strong preference for experience selling to the pharmaceutical and biotechnology industries
- Proven track record of achieving or exceeding sales quotas and targets
- You have demonstrated significant measurable results and working knowledge of other demand-generation functions for which you may have yet to be responsible.
- Demonstrated success in creating and executing multichannel demand-generation campaigns and programs
- Set up and managed offshore contractors
- Big picture thinking and attention to detail - Ability to quickly understand overall business objectives
- Create well-aligned marketing strategy and execution plans with clearly defined metrics and KPIs.
- Strong analytical skills with a proven track record in making data-driven decisions to optimize performance
- Strong technical skills with web, marketing automation, and analytics tools
- Knowledge of current best practices and new strategies for digital and lead-generation marketing
- Clear communication skills, both written and spoken.
- Ambitious, with a desire to expand experiences to grow and learn
- Previous experience leading or working in an early stage or venture-backed startup or equivalent intrapreneurial experience

**Benefits**
- Be a part of a forward-thinking and collaborative team
- Exciting opportunities to work with multiple new innovative entrepreneurial teams
- Exceptional growing environment, with challenging work
- Highly entrepreneurial, fast-paced environment.
- A supportive and inclusive culture that actively cares about your values, growth, and personal goals
- Potential for equity participation in the Studio and new ventures invested in. The equity upside has the potential to be 10x the short-term compensation sacrifice.
- Remote work, flexible vacation time, and work-life balance

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