Freelance Digital Strategist

7 months ago

Kitchener, Canada Memory Tree Full time

**freelance digital strategist**

**About Memory Tree**

Memory Tree Productions is an end-to-end digital marketing production studio. We’re a team of highly skilled, creative people. Some of us are Producers, Directors, Cinematographers, Animators, Video Editors, or Graphic Designers, but we’re all storytellers. Since 1996 we’ve produced literally thousands of videos and tons of other creative collateral, aimed at doing everything from marketing various products to educating employees about workplace safety, to helping charitable and community-based organizations help make the world a better place. What sets us apart is our ability to truly understand the goal of any message, and translate it into memorable, meaningful content that makes an impact.

For more information, please visit our website: memorytree.ca

**About the Opportunity**
- You have experience as a **Digital Strategist** in advertising or marketing - ideally with an emphasis working on Business to Business (B2B) and/or Business to Consumer (B2C) campaigns including complete content management and ad buying across multiple platforms.
- You can develop, document, and implement insightful strategies that drive impactful business results.
- You are an expert in YouTube (among other key social platforms) to build business channels, pages, campaigns, and profiles, as well as manage content, develop effective descriptions and tags, use standardized tools to develop, compile, and report on key analytics.
- You can act as Quality Control on channel, page, profile, or campaign set up, implementation, and/or optimization.
- You are accountable for performance results and achieving related KPIs established.
- You are adept at analyzing data to provide valuable business insights based on results for effective reports and presentations, as well as creating or revising recommendations.
- You are in the know on latest trends for digital media, marketing and advertising tactics related to social media and e-marketing trends for success.
- You have exceptionally strong technical and social media skills.
- You can work collaboratively with internal teams to maintain strong relationships.

**About You**

To qualify, you'll need **2-3+ years of successful digital strategy experience **as part of a creative or media production agency, internal marketing department, or via freelance work. You also possess post-secondary education and/or a related professional certification or designation or possess demonstrable equivalent experience. Aa part of this you can demonstrate that you have/are:

- Strong knowledge of digital media strategy principles
- Self-motivated and detail oriented with the ability to work equally well independently and as part of a diverse team
- Strong organizational and time management skills, including the ability to multitask and prioritize multiple competing projects and tasks
- Ability to work under tight timelines
- Strong customer service, relationship management, and teamwork mindset
- Ability to understand and respond well to feedback and criticism
- Strong collaborative problem-solving skills
- Hands on experience managing channels, campaigns and content in YouTube, Instagram, Google, TikTok, Facebook, X, etc.
- Strong knowledge of SEO, SEM, PPC, CPM and digital ad buying.
- Highly skilled in digital strategy management and planning tools.
- Strong knowledge of digital media content creation (e.g. video, animation, photography, graphic design, etc.)
- Strong communication and interpersonal skills in English - written and _verbal (Bilingual in French is considered an asset, but not required) _
- Class G drivers license and the ability to travel to locations not served by public transportation
- Legally eligible to work in Canada

**Compensation**
- $27 to $40 per hour, commensurate with experience.

We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontario's Human Rights Code.

**Job Type**: Freelance

Pay: $27.00-$40.00 per hour

Expected hours: 1 - 40 per week

**Benefits**:

- Casual dress
- Flexible schedule
- On-site parking
- Work from home

Schedule:

- Monday to Friday
- On call
- Weekends as needed

**Experience**:

- Digital Strategy: 2 years (required)

**Language**:

- English (required)

Work Location: Hybrid remote in Kitchener, ON N2H 6R4

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