Campaign Development Manager

4 months ago

Montréal QC, Canada Autodesk Full time

Job Requisition ID #
- 24WD80980
- 24WD80980, Campaign Development Manager
- French translation to follow/ La traduction en français suivra_
- Position Overview
- From breathtaking animations, immersive worlds, cutting-edge visual effects to engaging narratives, amazing visual storytelling are created every day with Autodesk's Media and Entertainment solutions. Over four decades we’ve worked together with our customers to transform how things are made. Today our solutions span countless industries, empowering innovators everywhere to combine technologies in new ways, unleash talent, and unlock insights to make the new possible.

Join us and be part of a dynamic, best-in-class team of campaign development managers that helps innovators in the Media & Entertainment (M&E) industry to bring, discover, and adopt the right technology solutions to craft breathtaking visual experiences for all. With a strong emphasis for acquisition marketing and campaign development strategy, you will work closely with a cross-functional team of product and audience marketers and report directly into the Senior Manager of Campaign Development (M&E). This position you will work hybrid or remote in Quebec or Toronto, Canada.

**Responsibilities**:
- Create briefs for acquisition marketing campaigns, establishing objectives and KPIs, defining target audiences, and collaborating with cross-functional partners to ensure all needs are met-
- Drive the development of campaign traffic drivers (creative assets) by collaborating with external agencies end-to-end, from campaign briefing to providing guidance on consolidated feedback, and securing approvals-
- Lead the collaboration with Audience Marketing to design and produce campaign landing pages for all acquisition campaigns, optimizing for KPIs such as CTR, bounce rate, page views, and lead submissions-
- Maintain a strong understanding of platform best practices (Meta, Google, LinkedIn, Display, etc.) and the optimal customer digital journey from ad views to landing page interactions
- use this knowledge to guide the campaign development process-
- Manage day-to-day campaign operations, including budget management, legal approvals, SOW & PO management, raising internal Trackr tickets, etc.-
- Successfully juggle multiple projects with competing priorities, ensuring they stay on time and on budget-
- Build strong and trusting relationships across Industry & Portfolio Marketing (IPM) and Global Demand & Media Center (GD&MC), proactively managing stakeholders to keep them engaged and well-informed on M&E’s marketing plans-
- Consolidate and analyze campaign performance by collaborating with the Global Demand & Media Center (GD&MC) team to identify opportunities for campaign improvement-
- Work in tandem with the Retention Campaign Development Manager to inform a holistic 360-degree customer lifecycle strategy and support ad hoc retention campaign projects as needed-
- Stay updated on the latest M&E trends and best practices in digital marketing to continuously challenge the status quo and keep M&E’s campaign strategy smart and innovative- Minimum Qualifications- 5+ years experience as a Campaign Manager or similar experience-
- You have experience with brief writing and working with agencies/copywritersYou have experience with Adobe Analytics or PowerBI dashboard-
- Experience working with tech products, SaaS and cloud technology- 24WD80980, Responsable du développement des campagnes

Aperçu du poste

Qu'il s'agisse d'animations à couper le souffle, de mondes immersifs, d'effets visuels de pointe ou de récits captivants, des histoires visuelles étonnantes sont créées chaque jour grâce aux solutions Autodesk pour les médias et le divertissement. Depuis plus de quarante ans, nous travaillons avec nos clients pour transformer la façon dont les choses sont fabriquées. Aujourd'hui, nos solutions couvrent d'innombrables secteurs, permettant aux innovateurs du monde entier de combiner les technologies de manière inédite, de libérer les talents et d'exploiter les connaissances pour rendre possible ce qui est nouveau.

Rejoignez-nous et faites partie d'une équipe dynamique et performante de responsables du développement de campagnes qui aide les innovateurs de l'industrie des médias et du divertissement à apporter, découvrir et adopter les bonnes solutions technologiques pour créer des expériences visuelles époustouflantes pour tous. Avec un fort accent sur le marketing d'acquisition et la stratégie de développement de campagnes, vous travaillerez en étroite collaboration avec une équipe interfonctionnelle de spécialistes du marketing de produits et d'audience et vous serez directement rattaché(e) au directeur principal du développement de campagnes (M&E). Vous travaillerez en mode hybride ou à distance au Québec ou à Toronto, au Canada.

Responsabilités
- Créer des briefs pour les campagnes de marketing d'acquisition, en établissant des objectifs et des K

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