Chief Data Analyst Campaign Development

2 weeks ago

Montréal QC, Canada National Bank of Canada Full time

Do you have experience with marketing big data environments?

Do you want to play a key role in developing strategies and customized approaches for each client in terms of product and service offerings?

Do you want to be part of the cultural evolution of the marketing sector and change the practices under your responsibility?

As a Chief Data Analyst, Campaign Development, you will be primarily responsible for delivering the customized marketing initiatives including database development and segmentation, to provide a cross-channel, consistent customer experience.

**Your job**
- Ensure the implementation of personalized marketing programs, including data selection and/or data selection criteria and conversational contact sequence.
- Ensure successful delivery of campaigns, customer targeting and the deployment of predictive models for marketing initiatives.
- Work closely with your marketing and communications colleagues to develop and improve the quality of their offerings.
- Act as a consultant to the Directorate and stakeholders
- Make recommendations on new ways of doing things to increase efficiency and automation of processes
- Develop and enhance business processes for managing contacts and using customer data.

**Your team
In the strategy and exploitation sector of the conversational ecosystem, you are part of a team of more than 7 colleagues and report to the director, campaign development in the customer data valuation team. Our team stands out for its quality of delivery, experience and ability to work on several projects.

We aim to offer you maximum flexibility to promote your quality of life. This translates into a hybrid work environment, as well as flexible and adaptable schedules.

The Bank values continuous development and internal mobility. Our tailor-made training programs, based on learning in action, allow you to master your profession and develop new fields of expertise.

Tools such as the data academy, language training, the Harvard Learning Centre and coaching and mentoring support are available to you at all times.

**Prerequisites**
- University degree in business intelligence, information technology, statistics, marketing or related discipline
- Experience of 3 to 7 years in marketing campaign management and production
- Experience relevant to working in project mode
- Easily bridges the gap between technical and business language
- Experience with big data environments
- Strong knowledge of SQL
- Good knowledge of SAS, Python, Snowflake, Databricks, an asset
- Good knowledge of the Salesforce Marketing Cloud and Adobe Experience Platform campaign tools is an asset
- Good time management, team spirit and collaboration
- Attention to detail and thoroughness.

**Your benefits**

In addition to competitive compensation, upon hiring you’ll be eligible for a wide range of flexible benefits to help promote your wellbeing and that of your family.
- Health and wellness program, including many options
- Flexible group insurance
- Generous pension plan
- Employee Share Ownership Plan
- Employee and Family Assistance Program
- Preferential banking services
- Opportunities to get involved in community initiatives
- Telemedicine service
- Virtual sleep clinic

These are a few of the benefits available to you. We have an offer that keeps up with trends as well as your needs and those of your family.

Our dynamic work environments and cutting-edge collaboration tools foster a positive employee experience. We actively listen to employees’ ideas. Whether through our surveys or programs, regular feedback and ongoing communication is encouraged.

**We're putting people first**

We're a bank on a human scale that stands out for its courage, entrepreneurial culture, and passion for people. Our mission is to have a positive impact on peoples' lives. Our core values of partnership, agility, and empowerment inspire us, and inclusivity is central to our commitments. We offer a barrier-free workplace that is accessible to all employees.

Come live your ambitions with us

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