Bilingual Social Media Specialist

3 weeks ago

Montréal, Canada McCarthy Tétrault LLP Full time

**Job Description**:
At McCarthy Tétrault, we offer challenging and rewarding career opportunities and are delighted to have been selected for the eleventh consecutive year in 2023 as one of
_Canada’s Top 100 Employers_
- _and one of
_Canada’s Best Diversity Employers_. Our culture is built on professional excellence, collaboration, innovation, thought leadership and entrepreneurialism. We embrace inclusion in all its forms and we provide the tools and opportunities to help our people develop to their full potential.

This position can be based out of
**Montreal **or
** Toronto**. McCarthy Tétrault employees benefit from a hybrid work environment.

**As a Bilingual Social Media Specialist, you will be**:

- Managing, Creating and Writing Content_
- Manage the firm's social media channels (Twitter, Linkedln. Facebook, YouTube, Instagram) by writing social media posts in English and French, selecting images, uploading posts to social media feeds and tracking activity.
- Create consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
- Work with internal stakeholders to share relevant content such as blogs, articles, events etc.
- Actively stay up-to-date on social media trends, best practices and monitoring content on mccarthy.ca.
- Manage and provide content ideas into the firm’s content calendar.
- Work with C&M Leadership Team on setting social media strategy and goals/KPIs.
- Market and Competitive Monitoring _
- Monitor news and events trending on social media and provide reports and recommendations.
- Monitor competitor activity and raise any opportunities or concerns along with suggestions for how to respond.
- Leverage social listening to track the firm's reputation on social media.
- Identify any trending content and create additional social media posts to drive further engagement.
- Determine key words, create watch lists and monitor comments in social media that refer to McCarthy or lawyers / staff employed by McCarthy, and respond/engage appropriate individuals as needed.
- Reporting & Analytics_
- Provide post-campaign reports for social media, and prepare comprehensive monthly analytics reports on social media marketing effort.
- Manage analytical and reporting tools to monitor and evaluate the firm’s social media presence and performance.
- Advertising_
- Create social media ads promoting key thought-leadership publications or other content including copy writing, image selection, and target group selection.
- Monitor and report on ad traffic, and provides recommendations for future ad campaigns.
- Perform general research and administrative duties, as required.
- Education & Training_
- Educate lawyers and key stakeholders on social media best practices and how to share/promote posts on personal social media channels.
- Respond to internal ad hoc requests for social media support/training.
- University degree in journalism, marketing, communications, business, and/or marketing/public relations diploma or equivalent.
- Minimum of 3-5 years of related experience in communication or marketing, preferably in a professional services firm.
- In-depth knowledge and understanding of Hootsuite and other social media platforms.
- Familiarity/ Experience with Adobe Photoshop and visual communication principles.
- Strong attention to detail, project management and organizational skills.
- Ability to effectively communicate information and ideas in written and verbal format.
- Must be a team player and provide suport to other team members during peak times.
- Strong written and oral communication skills (French and English).

**As a member of the McCarthy team, you will have access to**:

- Outstanding benefits from day one, including insurance premiums paid by the Firm and wellness and technology reimbursements.
- Competitive compensation, paid overtime and generous time off, including a day off to volunteer and a day off for your birthday.
- A commitment to professional development and growth opportunities for our people at all levels, supported by a culture that fully embraces and encourages two-way feedback.
- Strong community involvement and a commitment to equity, diversity and inclusion.
- A collaborative, cohesive culture that connects lawyers and business teams through collective purpose.

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