Social Media Specialist

3 weeks ago

Montréal, Canada Nestle Full time

**Position Snapshot
**Business areas**:Nespresso Canada
**Job title**:Social Media Specialist
**Location**:Montreal, QC
**Job Grade**:15

**Position Summary**
Giving the ever-developing importance of social media in marketing plans and increasing sophistication of the media platforms, we are looking for a Social Media Specialist to join our Brand media & Communications Team at Nespresso Canada, in Montreal, QC, and who will work very closely with the Brand Media & Communication manager for the brand content strategy, the Performance and Activation Manager for the campaign set up and monitoring, and the Earned Media Manager for the definition and alignment of the yearly editorial line.

The Social Media Specialist will have as core responsibility the coordination of the social media strategy and plans supporting each of the major brand campaigns as well as the always-on activation on owned platforms - this will include the identification of the optimization parameters per key platform and set-up of the campaigns, the integration of best practices for the selection of formats, the development of content across paid and earned social media platforms, and the monitoring of the performance. At the crossroad of content creation and media operations it is a great opportunity to develop solid fundamentals in local Marketing but also be part of the continuous evolution of the highly digitalised media landscape.

**A day in the life of...
**As Social Media Specialist, you are the “expert” of all social platforms and master the key success measures and set-up parameters that drive high-performing campaigns. You are fully familiar with the latest evolutions in social media and you are able to accompany the brand digital transformation to be at the forefront of digital marketing mastery.

You divide your time between the development of the social media content and activation supporting paid media campaign, but also define and nurture the social editorial calendar of organic content on the Nespresso owned platforms, coordinating the organic content agency.
You will be the key contact with HQ Brand and Media teams, creative content agency and media buying agency to develop best in class assets and campaigns to effectively win in social media through the full conversion funnel, across both brand-building and promotional campaigns.
- Support the development of paid social media campaigns, including asset development and campaign set-up
- Develop briefings to agencies including analysis from previous campaigns & insights
- Work closely with Global teams and production agencies in development of creative material
- Closely partners with media buying agency and key platform representatives to design best in class social tactics
- Define and closely monitor key performance metrics to drive continuous improvements across campaigns
- Manage agencies to ensure proper delivery of qualitative paid social material (banners, videos, ad copy), cost-effective media buy and efficient tracking
- Coordinate the definition of the social editorial calendar and oversees the content production with the organic content agency
- Evaluate on a campaign and quarterly basis both media and creative agencies performances

**What will make you successful
**You will also demonstrate the right sensitivity for high-premium brands and show a thorough understanding of the Canadian market in order to drive the Nespresso brand elevation as per dictated by HQ while integrating the rights nuances to secure local relevance and relatability for Canadian consumers.

**You will also have:
- University degree or equivalent in Management or Communication
- At least 2 years of experience in social media planning and content development with proven mastery of main social media platform (Meta, Tik Tok, Pinterest )
- Experience in working with media and creative agencies
- Solid knowledge of Digital Marketing and core measures of performance (KPIs)
- Luxury brand and/or high-premium knowledge, sensitivity for creative content and aesthetics
- Project and time management skills, ability to manage conflicting priorities.
- Accuracy & organization
- Capable of multi-tasking and coordinating
- Excellent Interpersonal and communication skills
- Strong analytical and budget management skills
- Ability to work independently
- Able to work in a fast pace working environment
- Bilingual in French and English

We have a friendly, supportive team with a coaching and mentoring environment. There are real opportunities for future development and progression - this really could be a move towards an exciting opportunity to drive strategy and building an Events career with Nespresso.

**What you need to know
**Nestlé is an equal opportunity employer committed to diversity and inclusion. If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are ab

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