Social Media Specialist

4 weeks ago

Montréal QC, Canada Ecksand Full time

ENGLISH WILL FOLLOWChez Ecksand nous nous soucions de la planète et de ses habitants. Et nous savons que vous aussi. Ecksand est une marque de bijoux située au centre-ville de Montréal, qui se spécialise dans les bagues de fiançailles, les alliances et les bijoux durables.Nous sommes fiers de créer des bijoux qui ont un sens: des pièces indémodables qui se portent toute une vie et qui sont fabriquées à partir de pierres précieuses d’origine éthique et d'or recyclé. Notre entreprise en pleine croissance recherche un responsable du contenu des médias sociaux pour compléter son équipe.Le responsable des médias sociaux travaillera directement avec le responsable du marketing et le coordinateur des médias sociaux et jouera un rôle clé dans le développement, la croissance et la conversion de nos auditoires sur les médias sociaux pour les deux marques d'Ecksand Group Inc. Le responsable des médias sociaux travaillera directement avec les influenceurs et les principaux leaders d'opinion afin de stimuler la croissance, le trafic, la notoriété de la marque et l'engagement pour Ecksand Group Inc. Il sera également responsable de prendre ses propres vidéos iphone et de les diffuser sur les médias sociaux.Vos responsabilités:Analyser les attentes des clients en fonction de l'activité passée et présente sur les médias sociaux.Développer des campagnes de médias sociaux avec le responsable du marketing et le directeur de la création et définir des indicateurs de performance.Communiquer de manière cohérente avec les clients et les adeptes sur toutes les plateformes de médias sociaux.Établir également des relations avec les influenceurs des médias sociaux afin de développer un réseau solide et de potentielles collaborations.Développer tout le contenu des médias sociaux en mettant l'accent sur la création de vidéos (bobines, tiktoks, etc.).Informer en permanence le responsable du marketing et le directeur de la création des tendances actuelles en matière de médias sociaux et des recherches pertinentes.Gérer toutes les tâches liées aux médias sociaux et apporter une contribution créative passionnante à notre stratégie en matière de médias sociaux.Contrôler et augmenter de manière proactive le trafic social, la croissance et les performances d'engagement sur tous les comptes.Ce que vous apportez:Votre passion pour la création de contenus vidéo et de médias sociaux percutants. C’est indispensable.Votre confiance de savoir créer des enregistrements de contenu vidéo pour les médias sociaux.Plus de 3 ans d'expérience en tant que responsable des médias sociaux ou dans un rôle similaireUne expérience dans la création de stratégies de médias sociauxUne bonne connaissance des meilleures pratiques des plateformes de médias sociaux telles que Facebook, Twitter, Instagram, LinkedIn, Youtube, PinterestD’excellentes aptitudes de communication verbale et écrite, en français et en anglaisLe sens de l’organisation et de la planification,La volonté de collaborer au sein d'une équipe mais aussi de travailler de façon autonome et indépendanteQualifications souhaitéesDiplôme en marketing ou dans un domaine connexeExpérience préalable en tant que rédacteurExpérience préalable en tant que gestionnaire de contenu~At Ecksand, we care about the planet and its people -- and we know you do, too. Ecksand is a fine jewelry brand located in the heart of downtown Montreal, specializing in sustainable engagement rings, wedding rings, and fine jewelry.We’re proud to create jewels that do good: indisposable, lifetime-wear pieces crafted from ethical gems and 100% recycled gold. We’re a growing company looking for a Social Media Specialist to join our team.The Social Media Lead will work directly with the Marketing Manager and Social Media Coordinator and will play a key role in developing, growing and converting our social media audiences for both brands within the Ecksand Group Inc. The Social Media Lead will work directly with influencers and key opinion leaders to drive growth, traffic, brand awareness, and engagement for the Ecksand Group Inc. They will also be responsible for taking their own iPhone video content for socials.Responsibilities:Analyze customer expectations according to past and present social media activity.Develop social media campaigns with the Marketing Manager and Creative Director and define KPI’sConsistency engage with customers and followers on all social media platformsIn doing so, also establishing relationships with social media influencers to develop a strong network and potential collaborations.Develop all social media content with a heavy emphasis on video creation (reels, tiktoks, etc)Constantly communicate current social media trends and relevant research to Marketing Manager and Creative Director.Manage all social media related tasks and provide exciting creative input to our social media strategyMonitor and pro-actively increase social traffic, growth and engagement performance across all accountsWhat You Bring to the TableAn obsession with creating impactful social media and video content is a mustA confidence in recording video content for social media3+ years experience as a social media manager or in a similar roleExperience in creating social media strategiesKnowledge of best practices for social media platforms such as Facebook, Twitter, Instagram, LinkedIn, Youtube, PinterestExcellent verbal and written communication skills in both French and EnglishOrganization and structure, willing to work collaboratively as a team and independentlyPreferred QualificationsDegree in marketing or related fieldPrior experience as a copywriterPrior experience as a social media manager

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