Digital Experience Manager

3 days ago

Montréal, Canada La Compagnie Électrique Lion Full time

**Job Summary**:
The digital experience manager (N. America) is responsible for Lion’s overall digital marketing strategy and the respective initiatives execution. They will lead technical concepts formulation, cross-functional project scoping, and business case development and then continuing with partner(s) selection and project management through realization. The responsibilities extend through program administration, performance analyzing and achieving continuous improvement.

The digital experience manager will spearhead projects that propel Lion’s brand image such as elevating design and UX for the company’s websites and other digital customer engagement solutions.

They will lead automation initiatives resulting in impactful effective tailored marketing schemes such as eCampaigns derived via integration of in-house built MS Dynamics solutions with 3rd party solutions.

The digital experience manager will optimize performance on digital channels with advanced targeting and algorithmic methods that max performance in SEO / SEM and produce digitally mapped qualified leads.

Ultimately, the digital experience manager has a very important role in converting visitors into customers and ensuring a smooth experience through the complete customer journey resulting in effective sales support, customer satisfaction and increased loyalty.

**Main Job Responsabilities**:
**_Digital Strategy:_**
- The digital experience manager, up-to-date on technology, marketing and consumer trends, is responsible for the martech stack strategy, recommending which capabilities are needed and builds the business cases as required.
- Lead new digital initiatives from ideation through realization (i.e., new mobile app)
- Project management - define scope and requirements, manage action plans and timelines, lead cross-functionally, resolve issues and communicate effectively.
- Prepare and manage the digital marketing budget in collaboration with regional marketing campaign managers, including baseline paid media such as SEM.
- Select and manage external vendors for specialized skills such as SEO, SEM, paid digital media, website and mobile app development.
- Measure ROI and KPIs

**_Marketing Automation:_**
- Development and management of newsletter campaigns + flows
- Ensures marketing understands how best to optimize functionality the platform offers
- Collaborates with cross-functional teams such as CRM product owner and IT to ensure marketing’s needs are met.
- Responsible for marketing automation strategy and implementation.
- Ensure lead generation pipeline functions and is properly integrated and tracked with CRM.
- Design and implement internal processes such as lead scoring.
- Analyze customer behaviour, marketing funnel, campaign and content performance
- Implement data hygiene practices to ensure data quality is maintained.
- Document processes and train Sales on best practices, eg capturing customer permission to contact.
- Create CRM reports to measure performance of marketing initiatives.
- Leverage lead scoring to improve quality of Marketing & Sales Qualified Leads
- Partner with Sales to ensure fully aligned lead generation campaign flows

**_Web Sites:_**
- Implementing strategies to increase traffic and conversions (via forms) on the website
- Collaborating with key stakeholders - gain alignment for website strategy and modifications
- Website, audience and content performance analysis - leverage external resources to analyze stats such as load times, site visits and conversion rates, measure impact of changes, identify pages or functionality that needs to be optimized.
- Website and app design - design how the website and app(s) look and function, including the back end.
- Integrate digital solutions, eg. LionBeat
- Build landing pages for campaigns
- Responsible to ensure web and app updates are implemented whether internally or externally
- Proactively manage Lion’s web presence for all facilities (eg. Experience Centers) in 3rd party platforms
- Create and manage Lion’s Google Business Profiles listings, explore whether visibility in other platforms such as Bing as appropriate

**_Cross-team Collaboration:_**
- Collaborates with those responsible for social media management to ensure a holistic view of the customer experience
- Advise marketing team members on industry media opportunities
- Build an inbound marketing plan in collaboration with campaign managers
- Collaborate across the team such as graphic design and copywriting to execute projects

Experience & Education:

- Bachelor’s degree in with concentration in digital marketing, digital technologies, marketing information systems or similar field
- Preferred post-graduate education in SEM / SEO, website optimization, and/or digital marketing strategies
- 10+ years of experience in digital marketing management developing and implementing complex digital integrated marketing strategies
- 5+ years of experience in CRM and marketing automatio

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