Digital Marketing Manager

3 weeks ago

Montréal, Canada Kangaroo Rewards Full time

As a Digital Marketing Manager on the Marketing team, you will build and nurture key prospect and customer relationships for the long term through case studies, blogs, social media, videos, podcasts, newsletters, and content-driven resources that establish Kangaroo as a thought leader, influencer, and information hub in our industry.

You will also partner closely with internal stakeholders to achieve team goals and work towards Kangaroo’s mission.

**In this role, you’ll get to**:

- Oversee the demand generation globally for specific product lines
- Develop a full-funnel demand generation strategy for all segments for the specific product.
- Run marketing campaigns and other awareness and growth initiatives end-to-end: you will design experiments, develop campaign strategy, and drive execution of the campaign through the entire buying cycle.
- Be the ultimate product line expert - know the product’s strengths and weaknesses inside out, work closely with Product to be ahead of your game on competition, buyer persona, key pain points and value props to feed into the Demand Generation funnel
- Partner with Sales to develop account-based strategies to drive awareness and pipeline from target accounts; partner with SDR and AE teams to increase reach and efficacy of programs
- Orchestrate, negotiate, prioritize and manage project deliverables with other members of the marketing organization
- Analyze, report and optimize all demand generation programs based on ROI and demand generation and sales effectiveness
- Bring your thinking, strategies, and ideas to advance our company’s values, unique culture, and vision for the future

**What experience you should have**:

- No less than 3 years of experience in marketing, specifically in a demand generation role, ideally at an eCommerce software or B2B SaaS company
- Deep understanding of the sales funnel within a B2B organization
- Expertise in driving product value to customers
- Expertise in driving cross-functional efforts with multiple stakeholders and production dependencies.
- A keen eye for detail with an innovative approach to marketing
- Strong communication and presentation skills
- Familiarity with sales & marketing software, preferably Hubspot
- Experience working with a sales team to meet MQL and ACV goals (You’ll be measured by the following KPIs: Signups, MQLs, SQLs, ACV)

**We are looking for people who**:

- Have the desire and commitment to be relentless all-in top performers
- Can effectively communicate with internal teams while being remote and working autonomously
- Have a positive outlook, growth mindset and a strong ability to take responsibility for their successes and failures
- Are Top Performers in their current role
- Have a sharp focus on their goals and able to plan their daily, weekly and monthly activities to help achieve them

**REQUIREMENTS**
- University degree
- English is your native tongue

**BENEFITS**:

- Vacation on-demand (Unlimited Paid Time Off, based on eligibility)
- Worldwide Workplace (Work as you travel the world, based on eligibility)
- Flex Time
- Extended Health Care
- Dental Care
- Disability Insurance
- Life Insurance

**Why Kangaroo Rewards**

Kangaroo Rewards, a Montreal based loyalty marketing software company. Established in 2012, Kangaroo’s loyalty software supports thousands of businesses worldwide.

The best technology: Kangaroo leads the industry with the most cutting-edge solutions for loyalty marketing programs and referrals. We give brands everything they need to win in a customer centric-world.

The best brands: We work with the most progressive and beloved brands in commerce today.

The best partners: Kangaroo’s platform has the most impactful integrations in the commerce ecosystem. Official partnerships with Lightspeed Retail + Restaurant, Lightspeed ECommerce Shopify, Big Commerce, Vend, WooCommerce and Magento, Mailchimp, Klaviyo, Constant Contact.

Kangaroo empowers eCommerce, marketing professionals and entrepreneurs to maximize customer relationships and sales.

**Job Types**: Full-time, Permanent

**Salary**: From $50,000.00 per year

**Benefits**:

- Casual dress
- Dental care
- Disability insurance
- Extended health care
- Flexible schedule
- Life insurance
- Paid time off
- Work from home

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus pay

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- Digital Marketing: 3 years (preferred)

**Language**:

- English as a mother tongue (preferred)

Work Location: Hybrid remote in Montréal, QC

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