Team Lead, Digital Marketing and Insights

4 weeks ago

Toronto, Canada Canadian Institute for Health Information Full time

**Category**
- Communications

**City**
- Toronto, Ottawa, Ontario, Canada
- Team Lead, Digital Marketing and Insights
- Who we are
- We are an organization comprised of industry thought leaders who are passionate about health data and want to make a difference in the health care field. We are an independent, not-for-profit organization and together with our partners we provide essential information on Canada's health systems, enabling decisions that lead to healthier Canadians. As a valued member of the CIHI team, you and your work will have a pivotal role in the evolution of Canada's health care systems.

CIHI is recognized as an exceptional place to work that embraces diversity, respect, integrity, collaboration and innovation. Learn about our Equity, Diversity and Inclusion Strategy and the work being done to create a more inclusive and welcoming organization by focusing on how we learn, govern and practise.

At CIHI, we recognize what matters to our employees. Some of the benefits of working at CIHI include
- HOOPP Pension Plan (Defined Benefits Pension)
- Retirement Planning Program
- Generous vacation days for permanent and long-term contracts
- Work-life balance
- Career Planning Program
- Learning and Professional Development Program
- Flexible benefits program from your first day on the job for permanent and long-term contracts

Why is this role important?
- The Team Lead, working closely with the Marketing Manager and other leads within the Marketing and Communications Branch, is responsible for leading and providing guidance to drive up awareness and engagement of CIHI’s products and services. Along with their team, the lead will implement strategies using marketing automation technology and customer relationship management (CRM) software to automate client engagement activities, improving efficiency and client satisfaction.
- The Team Lead will participate in the development and implementation of research strategies and surveys to address CIHI’s evolving research needs in support of, business performance, product and service insights, and persona development.
- What you'll do- Provide guidance to Digital Marketing and Insights team in the development and execution of the strategies to increase engagement with CIHI’s products and services, focusing on personalization and segmentation to deliver tailored content to target audiences.
- Stay up to date and comply with relevant regulations and best practices such as Canada’s anti-spam legislation (CASL) and Bill 64 to ensure ethical and legal marketing practices and building internal awareness about these regulations
- Oversee the management and maintenance of CIHI’s customer relationship management (CRM) system to ensure accurate data management, segmentation, and effective communication with customers.
- Collaborate with internal stakeholders to analyse their research needs and priorities and provide timely and relevant research and survey guidance with the support of your team and external consultation to gather client feedback and insights to inform marketing and communications strategies and product development efforts, as well assess and improve organizational performance.
- Provides leadership and guidance to staff. Supervises, motivates, coaches, coordinates and monitors work, workload and performance of staff to ensure that quality is maintained and that learning opportunities are provided. Conducts annual performance management reviews. Assists in recruiting qualified staff and providing orientation and training to the assigned portfolio.
- Responsible for the creation, and assignment of work plans, including but not limited to marketing and communications plans and campaign plans for corporate initiatives and products, definition of tasks and milestones, resource planning, overall project scheduling, monitoring, issue resolution and reporting progress to the team. Collaborate with delivery teams within the Communications and Client Experience Division to deliver on production of campaigns.
- Provides regular progress reports, manages resources, identifies issues, priorities and risks and makes recommendations to the manager.
- Assists the Manager in the department’s strategic and operational planning.

What you'll bring to the table
- Undergraduate bachelor’s degree in marketing, Business Administration, or related field;
- One to three years’ experience working with integrated Client Relationship Management Systems.
- Strong technical background and proven experience in implementing and optimizing marketing automation systems, preferably Marketo.
- Certification in Marketo or other relevant marketing automation platforms is preferred.
- Excellent leadership and team management skills, with a track record of leading high-performing teams and fostering a collaborative work environment. One year demonstrated supervisory experience.
- Strong analytical skills and experience in data-driven marketing, with the ability to interp

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