Content Strategist, Blog Operations

5 months ago

Vancouver, Canada Clio Full time

-Clio
is more than just a tech company-we are a global leader that is transforming the legal experience for all by
bettering the lives of legal professionals
while
increasing access to justice

Summary:
What your team does:
The SEO Content Team at Clio is responsible for driving the majority of organic traffic to the website. From blog posts, to hub resources, to optimizations of our product and feature pages, this team has a major impact on Clio’s main web property, and a major impact on the business.

Who you are:
You are a content marketer with extensive experience in managing a content calendar and running a high-performing content production engine. You know your favorite project management tool like the back of your hand, and are always optimizing your content production process for the most impact.

You know how to create SEO-driven copy, and you know all the technical best practices that help ensure content appears at the top of search engine results pages. And, you know how to dive into—and report on—the data that tells you whether your initiatives are effective or need further iteration. You’re never afraid to cancel a piece, or change direction if the ROI isn’t there.

You’ll take what you already know about SEO, content, and conversion, combine it with what you learn about Clio’s audience and content, and refine our blog content production process, ensuring we keep our traffic high while meeting the needs of our readers.

You’ll also write, edit, and publish copy for the Clio blog that is engaging and relevant to our audience, and optimized for search. You understand the power that words have to shape the perception of an idea or product, and you champion a consistent brand voice and tone in everything you touch. You know what good writing looks like and have outstanding editing and proofreading skills.

What you’ll work on:
- Reporting to the Manager, Content Strategy (SEO), you will work directly with other content strategists and cross-functional teams, including our SEO squad, to ensure our blog calendar stays on-track, content stays high-quality, and every piece contributes effectively to SEO and other business goals.- Work with the team to develop and refine our SEO strategy, ensuring Clio content remains at the top of the SERPs;- Writing, editing, optimizing, and publishing content that supports our SEO traffic targets;- Work with our Senior Content Strategist to determine blog topics each quarter- Managing our blog calendar, including creating all related tasks in our content management system- Coordinating with freelance writers and ensuring effective use of our freelance budget;- Monitoring the effectiveness of our content using tools such as Google Search Console, and Dreamdata- Reporting progress to stakeholders, and using data to recommend further action when needed;- Incorporating Clio’s key messages into copy to ensure a cohesive narrative across multiple channels;- Championing Clio’s editorial tone, style, and voice throughout all content, and ensuring brand consistency;- Actively participating in content and keyword brainstorming sessions;- Writing and editing as needed to support a variety of content goals.

What you may have:
- A degree in Communications, Journalism, or English.- 3-5 years of SEO writing or copywriting (either in-house or agency) experience.- Proven ability to communicate in written and verbal form.- Above-average organizational skills and a knack for project management- A solid understanding of how to write for SEO and how to write for conversion.- Experience using SEO tools such as SEMRush, and data management/reporting tools such as Dreamdata, Google Analytics, and Google Search Console.- The gift (or curse) of grammatical acumen. You’re tyrannical with your typing and could write a book on how to grammar-shame.- Superhuman attention to detail, and no fear of deadlines. There will be many last minute, pressure-edits for you to embrace. You will be the first and last line of defence against typograph1cal errorz.

Serious bonus points if you have:
- Experience with B2B tech/SaaS- Experience managing a content calendar- Experience related to the legal industry- A portfolio of SEO-related content work that showcases how your strategy, writing, and execution led to improvements in traffic, search rankings, leads delivered, and/or backlinks collected.

What you will find here:
Compensation is one of the main components of Clio’s Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:
- The expected salary range* for similar roles within Clio is: $70,500 - $95,400 CAD- Competitive, equitable salary with top-tier health benefits, dental, and vision insurance- Hybrid work environment, with encouragement for local Clions (Vancouver, Calgary,

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