Content Marketing Strategist

6 months ago

Vancouver, Canada Social Nature Full time

**About the Job**:
**Job Details**

**Role**: Content Marketing Strategist

**Department**:B2B Marketing

**Job Location**:Anywhere in Canada or join us at our headquarters in Vancouver, BC (Hybrid work environment)

**Role Type**:Full-time, Permanent

**Pay**:$80,000 - $90,000 annual salary depending on experience

**The Purpose of the Role**

We are hiring an experienced **Content Marketing Strategist **to work in tandem with our Demand Gen Manager, to help **scale Social Nature's B2B brand and content marketing** to attract more health & wellness brands to our digital sampling and consumer insights platform. When a natural/organic brand is looking to launch new products and acquire new customers, we want them thinking of Social Nature

We are a lean marketing team with big dreams, that hires rockstar talent that helps us get to where we want to go quickly.** If you have a track record of creating content that helps businesses build their brand online and grow top of funnel leads, then we want to hear from you.**

To be successful in this role, you must be a** quick synthesizer** that can take a creative idea and turn it into 3 different pieces of content, easily **adapt your writing style **to the tone, persona and distribution channel, and have **experience in B2B marketing communications** - **we are marketers selling to marketers.**

**What You'll Be Doing**
- Own the content production workflow and collaborate effectively with internal stakeholders and external contractors to produce high quality content across digital channels.
- Learn the needs, drivers and pain points of all of our key buyer personas in every stage of the buyer journey.
- Produce personalized content for different personas and customer segments, A/B test content to learn what works, and build out content sequences across the customer journey.
- Create SEO-supporting content for our blog that helps drive traffic.
- Document our brand voice and create a written style guide; educating team members across the organization in order to maintain brand consistency across all content.
- Be an internal champion of our go-to market messaging for new product launches; working with our demand gen, sales and product teams to test new messaging.

**What you will need to succeed in this role**
- 3-5 years of experience developing content that builds B2B brands and attracts leads
- Post-secondary education in Marketing, Communications, Business or a related field
- Experience in content strategy and execution across the entire B2B customer journey
- Prior experience managing content production freelancers (videographers, creative designers etc)
- Naturally curious and independent self-starter
- Collaborative spirit that works well with others
- High level of attention to detail, including a proven ability to manage multiple and competing priorities simultaneously
- Experience with HubSpot, SEMrush, and Wordpress is ideal
- Knowledge of Account Based Marketing principles and platforms (DemandBase, 6Sense, Engagio) is a bonus

**Who We Are**

Already our community has grown to over 1 Million users and we have worked with over 500 natural food and health brands across North America. We're not stopping until every brand in the world is launching their healthy and sustainable products on Social Nature so that more people can #trynatural.

We're currently a team of 30 changemakers with an entrepreneurial culture that values making it happen, championing the customer, winning together, keeping it real, focusing on impact and owning our craft.

**What We Offer**
- **Comprehensive Health & Wellness benefits **— From Day 1, you'll get health, dental and vision benefits, an annual $1200 wellness spending account (gym pass, running shoes, bike, etc.) and a $500 home office improvement stipend (standing desk, ergonomic chair etc) to support our flexible work environment.
- ** Time to take care of yourself** — 30 PTO days per year including 15 days annual vacation, 3 annual personal days and 12 designated company holidays throughout the year. In addition, all of our team members enjoy a flex week (where the focus is 80% on R&R) between Dec 24 - Dec 31 to recharge for the New Year.
- ** Stock Option Benefit** — The opportunity to become part-owners of our early-stage company and benefit from our hyper-growth. Let's build a great company together
- ** Team events** — We believe that a team that takes time to play together stays together. We regularly host virtual and in-person team events throughout the year for connection and collaboration.
- ** Make a difference with your work** — Align your work with your values and contribute to building a more sustainable future Join us in our mission to help more people make the switch to healthy and sustainable products.
- Social Nature is an equal opportunity employer and stands for fair representation - we believe that unchecked biases disproportionately impact the most marginalized people in society—inclu

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