Digital Content Strategist

2 weeks ago


Greater Vancouver Metropolitan Area, Canada Snore MD Full time
Job Overview:
Snore MD is seeking a highly skilled Digital Content Strategist to lead our content marketing efforts and drive organic search traffic.

About the Role:
We are looking for a seasoned professional with expertise in SEO-focused content creation, AI-powered content generation, and data-driven decision making. The ideal candidate will develop and execute a comprehensive content strategy that aligns with our brand objectives and meets audience needs.

Key Responsibilities:
• Develop and execute a comprehensive SEO-focused content strategy that aligns with our brand objectives and meets audience needs.
• Lead the creation and management of a content calendar, incorporating SEO best practices and high-priority keywords to target strategic topics across blog posts, landing pages, and other content formats.
• Collaborate with cross-functional team members to ensure alignment of content with SEO and business growth goals.
• Use AI content generation tools to create optimized, scalable content across formats, including blogs, landing pages, videos, and email newsletters, focused on ranking for key search terms.
• Manage video content creation: Develop SEO-friendly scripts in collaboration with internal subject matter experts, and oversee production and editing to maximize reach.
• Conduct ongoing keyword research, competitor analysis, and audience research to identify trending topics and opportunities for SEO-driven content.
• Stay up-to-date on search engine algorithm updates, industry trends, and competitive activities to continuously optimize and improve content.

Requirements:
• 3-5 years of experience in content marketing, with a strong emphasis on SEO-focused content and proven success in improving organic search rankings.
• In-depth understanding of SEO best practices, keyword research, and web traffic metrics, with a track record of creating SEO-friendly content.
• Proficiency with AI content generation tools (e.g., ChatGPT, Jasper), analytics tools (Google Analytics, SEMrush), and CMS platforms like WordPress.
• Familiarity with email marketing tools (e.g., Mailchimp) and SEO plugins/tools within CMS environments.
• Exceptional writing, editing, and proofreading skills, with strong attention to SEO-specific elements like meta tags and alt text.

Benefits:
We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience.

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