Integrated Marketing Specialist

2 months ago

Kanata, Canada Stratford Group Full time

**(Full-time, Permanent) - remote**:About Stratford**:
At Stratford, we believe better is possible, and it's our mission to help clients get there with better strategies, better processes, better technology, better intellectual property protection and better leadership. Our teams have years of practical business experience and deliver customized solutions that help clients realize value, achieve results, and build enduring capabilities. Capabilities that leave our clients in better positions to thrive and contribute to the prosperity and vibrancy of their organizations, their teams, and their communities.
At Stratford Group we support and celebrate diversity and inclusion. We believe an engaging and rewarding place to work is a direct outcome of having talented people from a diverse range of backgrounds and cultures. Our aim is to help everyone reach their full potential and achieve their personal and professional goals.
This role will report to Corporate Marketing and will be based primarily from home with occasional requirements to be in office.
**About You**:
You are an experienced marketer, familiar with both digital and service marketing strategies, and are looking for a role that leverages your creativity and analytical skills. You desire a career that draws upon your extensive background, knowledge, and your endless desire to learn and grow. You have a minimum of three years of experience in both service and digital marketing, with a proven track record of managing effective campaigns and projects.
**What You Will Do and The Value You Will Add**:
Leveraging your education and experience, you will be instrumental in executing our marketing initiatives. You will focus on the tactical delivery of service-specific projects and digital marketing campaigns that increase brand visibility, enhance customer engagement, and drive business growth.
**Key Responsibilities**:

- Execute targeted digital advertising campaigns across SEM and SEO to maximize brand exposure and lead conversion.
- Implement precise and effective digital marketing tactics including paid search strategies, SEO optimizations, and targeted social media campaigns.
- Manage detailed aspects of digital campaign execution, from initial setup to ongoing optimization and performance analysis.
- Produce and manage content that is optimized for search engines and tailored to digital advertising needs, ensuring alignment with overall marketing strategies.
- Work closely with cross-functional teams to ensure seamless implementation of marketing strategies and tactics across digital platforms.
- Leverage analytics tools to track campaign performance, identify trends, and make data-driven decisions to improve marketing efforts.
- Stay up to date with digital marketing trends, tools, and best practices to drive continuous improvement in our marketing strategies.
- Engage with our audience on social media networks, creating an interactive and engaging online community.

**Required Experience**:

- Bachelor’s degree in Marketing, Communications, or a related field.
- 3-5 years of hands-on experience in digital and service marketing, with a focus on tactical execution in a service-oriented industry.
- Proven ability to manage and optimize SEM, SEO, and advertising campaigns.
- Strong project management skills, capable of handling multiple tactical projects simultaneously.
- Experience in using digital analytics tools to inform and adjust tactics for optimal performance.

**Skills And Attributes for Success**:

- Action-oriented, self-starter
- Highly collaborative
- Strong analytical skills
- Exhibits business acumen
- Ability to build trusting relationships
- Customer focused
- Ability to manage multiple objectives and multi-task
- Responsible and deadline oriented
- Strong communication skills - ability to work in both Canada’s official languages is an asset
- Very comfortable being part of a team; willing to play a variety of roles as needed and especially have fun

**The Pay-off**:
As an Integrated Marketing Specialist at Stratford, you'll use every ounce of your resourcefulness and talent to build your capabilities as a marketer, contributing significantly to our clients, our team, and our organization. You'll revel in the flexibility of a virtual environment. You'll thrive on the challenge of executing complex marketing tactics and discover innovative ways to engage our clients. You'll enjoy the satisfaction of seeing your direct impact through tactical successes across a variety of service lines and digital platforms. All this, along with the camaraderie and stimulation of working with some of the best consultants in the business, will make your career at Stratford uniquely rewarding.

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