Manager, Marketing

1 month ago

Lethbridge, Canada Park Place Mall - Primaris REIT Full time

**Marketing Manager**

Primaris REIT is currently hiring a dedicated and enthusiastic Marketing Manager to join our team at our Park Place Mall in Lethbridge, AB and aiding Peter Pond Mall in Fort McMurray, AB. If you have a passion for retail marketing and thrive in a dynamic, fast-paced environment, this exciting opportunity is perfect for you

As the Marketing Manager your primary responsibility centers around proficiently communicating, sourcing, and executing property-level marketing initiatives. Accomplishing this goal revolves around crafting, nurturing, and actualizing a dynamic strategic marketing plan tailored to the shopping center's unique attributes by:

- Developing and executing annual marketing plan aligned with property objectives, encompassing platform programs and supporting financial goals
- Formulating effective marketing strategies, including branding and detailed tactics, to enhance income, leasing, sales, traffic, and market share
- Implementing revenue-generating opportunities, leveraging mall assets, media, and programming to achieve financial sales targets
- Driving retailer growth through intensification strategies, fostering awareness and sales while maintaining brand integrity
- Managing media plans, advertising, and social media channels to engage target audience, optimize Primaris Gift Card program, and assess customer research
- Monitoring market developments, assess publicity impact, and stay informed about trade area changes while performing additional assigned duties
- Conducting annual performance reviews, coaching direct reports, participating in hiring/onboarding, and consistently motivating, guiding, and evaluating employees to enhance satisfaction, stability, and productivity
- Other duties as assigned

**Requirements**:

- Bachelor’s Degree/Diploma in Marketing, Advertising, Business or related field required
- Minimum 5 years’ experience in strategic marketing, event management, sales, sponsorship or related area
- Minimum 3 years supervising, coaching, and mentoring direct reports
- Expertise in retail management, marketing, advertising, and media
- Strong managerial, strategic, and analytical skills
- Exceptional interpersonal, communication, sales, and negotiation abilities
- Innovative problem-solving for enhancing tenant and consumer experiences
- Budget management knowledge

Join us and play a vital role in providing outstanding experiences to our valued customers and tenants. We are seeking individuals with a positive attitude, excellent communication skills, and a strong commitment to ensuring customer satisfaction.

**How to Apply**:
If you are ready to embark on a rewarding career in the exciting world of real estate, we would love to hear from you

Join our team as a Marketing Manager and contribute to creating a positive and welcoming shopping experience.

Primaris REIT is Canada's leading enclosed shopping centre-focused real estate investment trust. We own and operate a portfolio of 11.6 million square feet of dominant enclosed shopping centres valued at approximately $3.2 billion at Primaris' share. Our vision is to champion and elevate retail for Canadians by creating an exceptional experience for our customers while maintaining a strong presence in the industry.

**Job Types**: Full-time, Permanent

**Benefits**:

- Company pension
- Dental care
- Disability insurance
- Employee assistance program
- Employee stock purchase plan
- Extended health care
- Life insurance
- On-site parking
- Paid time off
- Tuition reimbursement
- Vision care
- Wellness program

Schedule:

- Monday to Friday

**Experience**:

- Marketing: 3 years (required)

Work Location: In person

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