Product Marketing Manager

7 months ago

Toronto, Canada Axonify Full time

Axonify is the frontline enablement solution that’s science-backed and proven to maximize the potential of workforces. Our vision is to reinvent the frontline experience, and we thrive giving them what they need to learn, connect, and get things done.

Our SaaS platform is enjoyable, engaging, and easy to use, with an unprecedented 83% engagement rate. If you're looking for a meaningful product and a great company culture, let's talk

We’re looking for a
**Product Marketing Manager (Partner Portfolio)** to direct product portfolio and strategic partner go-to-market activities, defining core product and integration positioning by understanding the market, buyers and key competitors. In addition to owning a product portfolio, this position will work together with the industry demand generation team to help define and build key product messaging for industry GTM programs to support pipeline and ARR targets.

As a key member of the Marketing team. This role synthesizes information and serves as an internal and external evangelist and influencer. Overall our Product Marketing Manager’s responsibility is to ensure all BDRs, sales, strategic partners, and marketing teams are equipped with the right tools, knowledge, and information to properly position the Axonify solution, and speak to our value within assigned industry verticals so we can continue to win in the market.

**The impact you'll have**:

- **Product positioning and messaging**:Ownership over differentiating messaging of assigned product portfolios within the Axonify solution, along with the ecosystem and integration portfolio by building strong stories for our buyers and strategic partners.
- ** Industry positioning & GTM ownership**:Working in tight collaboration with the Industry Program Marketing Managers, together you’ll be the strategic force in crafting the vertical strategy and executing program plans to support pipeline and revenue targets.
- ** Influential**:Being instrumental in shaping our go-to-market strategy, defining product and industry positioning, while serving as the SME and internal connection between cross-functional teams and partners when necessary.
- ** Cross-functional Collaboration**:Collaborate with teams including product management, revenue teams (Sales, BDR Customer Success), strategic partners, industry demand generation and marketing.
- ** Launches and releases**:Deliver flawless product and industry GTM launches to increase adoption and new logo growth of the Axonify solution. In addition, extending launch success for integrations alongside strategic partner teams.
- ** Content development**:Supporting our marketing, revenue and enablement teams with content and resources that aid in bringing together our full story across the customer journey for assigned product portfolios. From an industry perspective; support industry-specific product-related content (webinars, blogs, e-books, web content, customer stories, videos, tools, collateral etc.) to put Axonify into context for the people we serve.
- ** Research & discovery**:Conduct market research to stay informed about industry trends, competitor offerings, customer needs and the ecosystem landscape. Able to conduct customer research to capture and evangelize the voice of the customer.
- Other duties as required.

It's ok if your experience doesn't check every box If you check off more than a few - great We’d welcome a chance to get to know what you can bring, how you can add to our culture, and hear your unique story.

**Work location**:
This is a flexible hybrid position with some in-office days at our Waterloo or Toronto office. Let’s chat more about our flexible working arrangement

You will be provided with the tools, resources and support to ensure your success.

**The things you’ll enjoy**:
**An impactful product** that gives back to the communities and frontline workers that support our everyday lives.

**People with great attitudes** that lead to great results through our values: Empathetic, Bold, Innovative and Empowering.

**A diverse team** that celebrates unique perspectives and experiences that add richness to our culture.

**Leaders that trust deeply **who leverage our skills, adapt to us as individuals and encourage us to be our best selves.

Check out our
**perks**

**Ready to join the team? Here’s what’s next.**

We believe our team’s unique life experiences, backgrounds, cultures, beliefs and abilities add richness to our culture and depth to our ideas. Our ongoing commitment to diversity and inclusion creates an environment that supports, empowers and delivers a sense of belonging for all members of the team.

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