Programmatic Media Buying Specialist

2 weeks ago


Toronto, Ontario, Canada Mediabrands Full time
Company Overview

KINESSO is a leading technology-driven performance marketing agency that provides actionable growth for its clients. With a strong presence in over 60 countries, the company has more than 6,000 employees and offers extensive services spanning across performance marketing and data and technology.

Salary Range

The estimated salary range for this role is between $80,000 to $120,000 per annum, based on industry standards and location.

Job Description

We are seeking an experienced Campaign Manager to join our team. The successful candidate will be responsible for campaign set up, optimization, and reporting. Their goal will be to improve the quality and performance of our campaigns.

Key Responsibilities

  • Ensure effective set up of campaigns and tactics in various Demand Side Platforms (DSPs) including Display & Video 360, The Trade Desk, Amazon, Verizon, etc.
  • Implement applicable Brand Safety measures to a campaign (e.g. MOAT, IAS, OpenSlate, Nielsen DAR, etc.)
  • Generate DSP conversion and remarketing pixels.
  • Review and flag any potential challenges or opportunities and create site lists based on reports.
  • Troubleshoot tagging issues for clients.
  • Build campaign dashboards within the reporting workspace and draw meaningful insights that correlate to industry benchmarks and brand KPIs.
  • Escalate issues to senior operations lead(s) in a timely manner.

Desired Skills & Experience

  • Post-secondary education or equivalent professional experience - University/College degree in advertising/marketing preferred.
  • Minimum of one (1) year of experience in programmatic, digital display, search, trafficking, ad operations or site analytics optimization.
  • Knowledge of Datorama workspaces and formulas
  • Experience optimizing campaigns (e.g. display campaigns, SEM, trafficking, etc.)
  • Familiarity with ad serving and campaign management tools (e.g. Google Campaign Manager, Google Analytics, Google Ads, etc.).
Benefits

KINESSO offers a generous compensation package, including a minimum of 37 paid days off including vacation and monthly wellness days. We also have four-day long weekends, half-day summer Fridays, and meeting-free Friday afternoons year-round.

The company focuses on personal development with formal training opportunities, including mental health training and inclusion education for everyone. As part of our global network of agencies, you will have the opportunity to contribute to our company culture by joining one of our many community-based employee groups.

About Us

KINESSO is an equal opportunity employer committed to providing equal employment opportunities to all employees and applicants without regard to race, colour, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, disability, or any other basis prohibited by applicable federal, provincial, or municipal law.



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