Digital Marketing Manager

2 months ago

Markham, Canada ventureLAB Full time

**ventureLAB INNOVATION CENTRE**

o/a ventureLAB

Digital Marketing Manager **— Job ID 202406**
- Position Profile_

**About ventureLAB**

ventureLAB is a not-for-profit leading global founder community for hardware technology and enterprise software companies in Canada. Our organization is led by seasoned entrepreneurs and business leaders with decades of industry experience in building IP-rich start-ups, scale-ups, and global multinationals to help businesses scale. Located at the heart of Ontario’s innovation corridor in York Region, ventureLAB is part of one of the biggest and most diverse tech communities in Canada. Since 2011, ventureLAB has enabled over 4,000 tech ventures to create over 6,800 jobs and raise more than $420 million in investment capital through our initiatives focused on raising capital, talent retention, technology and IP commercialization, and customer acquisition. Together with our community of entrepreneurs, innovators, investors, and partners, we enable technology startups to accelerate the commercialization of transformational products on a global scale. ventureLAB is home to the Hardware Catalyst Initiative — Canada’s only lab and incubator for hardware and semiconductor-focused companies.

Powering hardtech founders to build and scale globally competitive ventures that advance Canada’s knowledge-based economy.

Born Global. Built to Scale. Inclusive by Design. Inspire a new generation of global founders who choose Canada to scale IP-rich tech titans creating innovative hardware and scale-ready enterprise software solutions that transform communities and establish a blueprint for a more sustainable, inclusive tech ecosystem.
- **Relentless**:We are tenacious and resilient. We follow through and remove roadblocks so together we succeed and go further.
- **Inclusive**:We are empathetic, open-minded and collaborate respectfully so that we build trust with each other and value diverse opinions, ideas and perspectives to learn and make better decisions.
- **Visionary**:We inspire bold futures with our founders, team, partners and community by challenging each other respectfully and thinking differently.
- **Innovative**:We celebrate ingenuity and empower the team to create new ideas, processes and strategies. We are curious and resourceful by asking questions for clarity.
- **Results**:We are proactive and plan. We are accountable and focused. We are direct and transparent through fact-based discussions.

ventureLAB is made up of passionate, driven individuals, and is growing quickly. It is a fast-paced, flexible environment where individual contributors make a big difference and work collaboratively to achieve shared goals. We are proud to be one of Canada’s Most Admired Corporate Cultures and a Great Place to Work®.

**General Responsibilities**

**Social Media Marketing**
- Establish and implement an engaging social media strategy that elevates the ventureLAB brand, including developing social media calendars and content aligned with the ventureLAB voice and tone
- Write and design optimized social media messaging and imagery
- Set up and ongoing management of all social media
- Research and benchmark against competitors to develop competitive edge and provide recommendations based on strategic insights and learnings
- Monitors ventureLAB mentions across social media and other media channels for increased engagement with all audiences
- Measure and analyze campaign results (A/B testing, CTR, Open Rate, Out-Out/bounces/unsubscribes)

**Performance Marketing**
- Monitor and report on the performance and effectiveness of marketing campaigns against ROI, KPI’s and other business objectives and goals, and make recommendations to improve campaign performance
- Bring data-driven insights and results into cross-department conversations for planning optimal campaigns and marketing activations and make recommendations for improvements

**Brand & Design**
- Create eye-catching graphics and imagery aligned with the ventureLAB brand for external marketing purposes and internal ventureLAB branded efforts
- Create and produce engaging video content aligned with the ventureLAB brand for external and internal marketing and communicative purposes eg. award receptions, social media, etc.
- Manage and protect the integrity of the brand by acting as a gatekeeper for corporate imagery, brand tone and voice in the social social
- Updating the website including graphics, content and general maintenance

**Essential Skills and Qualifications**
- 2+ years of experience in a digital marketing role
- A degree or diploma in Marketing, Graphic Design, Advertising or a related program is an asset
- Experience with managing social media channels and creating original, dynamic content
- Experience with Sprout Social, HubSpot, and Canva preferred
- Experience with Webflow preferred (knowledge of basic HTML or Wordpress an asset)
- Experience with Facebook Ads Manager, LinkedIn Campaign Builder, Goo

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