Digital Marketing Manager
4 months ago
Midea is one of the world’s largest home appliance brands, offering the most comprehensive selection of products in the world to fully serve the needs of day-to-day living at home, at work, or anywhere else you go. In North America we strive to aim high, put the customer first, transform and innovate the marketplace, utilizing our commitment, dedication, inclusion and partnership with our teams. We are a global company with over 150,000 employees and operations in more than 195 countries. As a publicly listed company, we are also ranked #250 as a Fortune Global 500 company and offers one of the most comprehensive ranges in the home appliance industry. Midea America is a subsidiary of Midea with over 200 employees in the US and we are expanding our presence in North America. This position is located in our Toronto office.
POSITION SUMMARY:
We are seeking a highly motivated Digital Marketing Manager to define, develop and execute Midea Group’s digital branding and marketing strategy. This role will focus on developing and optimizing digital marketing initiative to drive brand awareness, customer acquisition and retention by encompassing a variety of online initiatives including paid media, social channel strategy and management, eCRM, website UX/UI enhancements and brand guideline governance for all Tier 1 and Tier 2 websites for a multi-brand strategy that includes Midea, Eureka, TOSHIBA, Pelonis and Comfee’ across the country.
ROLES & RESPONSIBILITIES
- Lead the development of digital campaigns across multiple platforms both to support product/brand launches and shorter term opportunistic mini-campaigns to maintain an “always on” presence.
- Manage creative asset production for all new product launches, campaign budgets and schedules
Lead the planning, developing, and implementing and optimizing website enhanced content for all Midea owned brands including, Midea, Eureka, Toshiba, Comfee and Pelonis and select private labels on branded and retailer websites. - Lead brand guidelines governance on all Midea Group brand touchpoints including brand website and retailer.ca websites.
- Integrate with cross-functional and global departments to ensure flawless execution for website functionality enhancements, ecommerce integration, larger website projects and Email CRM for all Midea group brands.
- Lead social media strategy and work with the team to brainstorm new and innovative content and growth strategies.
- Strategize, propose, and implement new ways to continuously improve the customers digital experience with the portfolio of brands.
- Set, measure and report on KPI’s for all digital marketing campaigns to Senior Management on a regular basis.
- Provide subject matter expertise to the product teams to evaluate mid-campaign and post campaign analysis.
- Establish, plan and manage projects from start to finish including budgets acquisition, budget spend, reimbursement processes, resources, deliverables, timelines and submission of invoices.
- Adherence to digital brand standards and online accessibility compliance (AODA).
- Ensure consumer communication complies with CASL, privacy policy and other legal requirements
REQUIRED QUALIFICATIONS
- Post-secondary education in the Marketing field or a combination of related experience.
- 5+ years of experience in a similar role with at least 2 years experience working directly in the appliance industry in marketing.
- Experience manage social account and executing digital marketing programs.
- Ability to multitask and manage multiple projects simultaneously.
- Strong communication skills and team player.
- Can-do attitude with exceptional attention to detail
Midea (Canada) America Corp. is an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
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