Manager, Digital Marketing Analytics

2 weeks ago

Markham, Canada ENERCARE Full time

Proudly Canadian-owned, Enercare is committed to providing the best services, solutions and advice to make customer’s homes as comfortable as they can be. With Enercare Advantage, we provide affordable clean air and water solutions for homes and workplaces. We are committed to operating in an environmentally responsible way, including keeping as much waste out of landfills as possible, and giving back to the communities where we live and work. Enercare is about putting people first by listening to our customers, continuous improvement and making our organization a destination for building people’s careers.

Come and join one of North America's largest home and commercial services and energy solutions companies We offer comprehensive benefits, a DC Pension Plan and savings match plan. If you are passionate about joining an organization committed to delivering 5 Star Customer Service, we would love to hear from you.

Enercare has embraced a hybrid work environment for the time being as we try different options and technologies to determine what will work best for the future of our people and our organization. Join us with an open mind on the future of work

**Role**: Manager, Digital Marketing Analytics

**Status**: Regular, Full Time

**Reports to**: Senior Manager, Marketing Analytics

**Department**: Marketing

**Division**: Enercare Home and Commercial Services

**Location**: Hybrid - Markham

The Manager, Digital Performance and Metrics works collaboratively with the Marketing Communications and Marketing teams to deliver analysis and insights to advance data-based decision making within Enercare’s Home Services Division. They will collaborate with the Marketing team on projects to measure, assess performance and make recommendations on digital campaign and asset performance.

**Responsibilities**:

- Collaborate with external agencies, team members and leadership to and monitoring metrics that affect them
- Design and implement processes to deliver data-based decision making through the planning, in-market and post assessment phases of Marketing initiatives and campaigns
- Assist with Audience Targeting, forecasting, budget planning and customer journey building in Marketing Cloud.
- Recommend opportunities to grow customer base and share of home
- Communicate results in a concise and effective manner to ensure that key business partners understand key levers to drive business performance
- Deliver KPI performance data for weekly and monthly reviews, reporting on KPIs such as leads, conversion rates, website traffic, calls volume, web forms and social media engagement
- Support managers in tracking KPIs and helping with testing to optimize results - PPC, SEO, Programmatic Display, Social, etc.
- Work closely with agencies to integrate information from multiple digital data sources

**Qualifications**:

- Minimum 5 years’ experience in delivering analytic results in a data-driven organization.
- Undergraduate or Graduate degree in a quantitative discipline
- Expert-level experience using Google Analytics, Data Studio, Google Ad Words, Facebook Ads Manager and Power BI
- Knowledge of Marketing Cloud and other lifecycle marketing technologies
- Excellent communication and collaboration skills
- Strong business acumen, with an excellent understanding of marketing, sales fundamentals.
- Proven track record of developing analytic presentations to drive action for business units
- Experience using Microsoft SQL Server technology
- Demonstrated ability to collaborate with diverse cross-functional teams to achieve results
- Experienced in sharing insights using story-telling skills
- An obsession with data-innovation that yields measurable business growth

Enercare is an equal opportunity employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, national origin, religion, sex, age, sexual orientation, gender identity, citizenship, marital status, disability, pregnancy, military status, protected veteran status or other characteristics protected by applicable law. Enercare’s recruitment process includes accommodation for applicants with disabilities in accordance with applicable provincial accessibility laws and regulations. All accommodations will take into account the applicant’s accessibility needs due to disability and are available upon request.

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