Digital Advertising Specialist
6 months ago
Education: No degree, certificate or diploma
- Experience: 2 years to less than 3 years
**Work setting**:
- Business and/or industry
**Tasks**:
- Plan development projects
- Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
- Conduct comparative research on marketing strategies for industrial and commercial products
- Advise clients on advertising or sales promotion strategies
- Assist in the preparation of brochures, reports, newsletters and other material
- Develop, implement and evaluate communication strategies and programs
- Gather, research and prepare communications material
- Initiate and maintain contact with the media
- Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Website content and press releases
- Conduct analytical marketing studies
- Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
- Develop portfolio of marketing materials
- Conduct online marketing, E-commerce and Website promotions
- Develop marketing strategies
**Supervision**:
- 1 to 2 people
**Certificates, licences, memberships, and courses**:
- Bing Ads Accreditation
- Google¿AdWords¿Certification
**Computer and technology knowledge**:
- Microsoft Publisher
- MS Office
- MS Outlook
- MS Windows
- Adobe Dreamweaver
- Adobe Illustrator
- Adobe Photoshop
- HTML editing software
- InDesign
- MS Excel
- MS PowerPoint
- MS Word
**Area of specialization**:
- Audio/audio-visual
- Interactive/new media
**Screening questions**:
- Are you currently legally able to work in Canada?
- Are you willing to relocate for this position?
- Do you have previous experience in this field of employment?
- Do you have the above-indicated required certifications?
- Work Term: Permanent
- Work Language: English
- Hours: 44 hours per week
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