Social Media and Digital Marketing Specialist
1 month ago
**About Us**:
Borderline Outdoor is a outdoor brand dedicated to skiing, snowboarding, and outdoor adventures. We provide high-quality snow gear, professional instruction, and outdoor experiences. We’re seeking a creative and organized **Social Media and Digital Marketing Specialist** to lead our content creation and social media management, with a strong focus on content planning, engagement, and paid ad campaigns. The working location will be at our retail store in the CF Fairview Mall.
**Responsibilities**:
- **Content Creation & Scheduling**:
- Develop and maintain a content calendar for TikTok, Instagram, and other platforms to ensure consistent and engaging posts.
- Plan, create, and edit high-quality video and photo content that highlights our snow gear, ski school, and outdoor experiences.
- Craft compelling captions and hashtags that resonate with our target audience.
- **Social Media Management**:
- Manage day-to-day posting, monitor account performance, and respond to comments and messages.
- Build an engaged online community by interacting with followers and influencers in the outdoor and ski industry.
- Stay updated on social media trends and platform updates to keep content relevant and innovative.
- **Digital Advertising**:
- Plan and execute paid ad campaigns on Instagram and Google Ads to drive traffic and conversions.
- Optimize ad campaigns based on performance metrics to achieve the best ROI.
- **Analytics & Reporting**:
- Track, analyze, and report on social media performance using insights from Instagram and TikTok analytics.
- Use Google Analytics to assess website traffic driven by campaigns and refine strategies accordingly.
- **Collaborative Campaigns**:
- Work with the retail and snow school teams to create seasonal campaigns and promotions.
- Support the execution of campaigns such as sales events, ski workshops, and product launches.
**Qualifications**:
- Proven experience in creating, scheduling, and managing content for Instagram and TikTok.
- Strong skills in video editing and photography for social media.
- Familiarity with running paid ad campaigns on Instagram and Google Ads.
- Experience using Google Analytics to measure and improve campaign performance.
- Passion for skiing, snowboarding, or outdoor activities (preferred).
- Exceptional organizational skills to manage multiple projects and deadlines.
- Creative thinker with an eye for visual storytelling.
**Job Types**: Full-time, Part-time
Pay: $20.00-$25.00 per hour
Expected hours: 40 per week
Additional pay:
- Commission pay
**Benefits**:
- On-site parking
- Store discount
Flexible language requirement:
- French not required
Schedule:
- 8 hour shift
**Experience**:
- Marketing: 2 years (required)
Work Location: In person
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