Corporate Brand Manager

3 weeks ago

Saint John, Canada Irving Oil Full time

As a Corporate Brand Manager you will be responsible for managing and executing the strategic brand roadmap to strengthen brand health, enable strategy and ensure our brand purpose is authentically activated, both internally and externally. Your goal will be to provide a unique opportunity to work on the master Brand of who we are as a company and how our purpose gets brought to life. Your success will show in your ability to advise and lead both brand work-streams and overall projects.

What We Offer:

- Work Environment - Work in our beautiful home office building with access to a fitness facility, onsite nurse, and a café.
- Hybrid Work Model - Allows for a blend of in-office and work-from-home days.
- Competitive Compensation - Including an annual bonus plan, pension plan, and parking allowance.
- Flexible Benefits Plan - in effect from day one and offers three levels of coverage to select from to meet your unique, personal needs.
- Paid Vacation - Plus an annual option to purchase additional vacation, too.
- Wellness Support - With an annual wellness allowance, paid personal care days, and a 24/7 Employee & Family Assistance Program.
- Opportunity to give back to some amazing causes in our community - Choose when and where to make an impact with a paid volunteer day, company volunteer opportunities, and a donation matching program.

Your Responsibilities:

- Develop the brand activation roadmap and annual brand plan to intentionally direct focus, drive change and track process. Responsible to execute the plan.
- Launch the evolved brand positioning internally with employees, and externally in lockstep with other strategic developments.
- Act as a brand consultant across the various lines of business and corporate functions to help teams understand and bring the brand to life. Project manage, as needed, by leading the overall project and managing a cross functional team.
- Collaborate with Marketing and Operations to operationalize our brand purpose through communications, programs, and physical design of retail sites. Collaborate with HR to develop brand components for employee onboarding, create and conduct brand training for leaders, and co-create branded employee experiences.
- Collaborate with the Innovation team to bring new expression of our brand to life. Participate in innovation brainstorming to help feed ideas into the innovation funnel.
- Manage the development and design of a new retail trade dress that will best reflect the brand positioning. Manage project from ideation through to a prototype/test site.
- Manage and govern the trademarking of our intellectual property in Canada, United States and Ireland, working collaborative with our legal teams and the annual Brand Reputation tracking program, with a focus on developing insights and action plans to close move us closer to the desired positioning.
- Source external brand partners, execute contracts, and manage partner relationships.

Your Skills:

- High proficiency in PowerPoint.
- Strategic and conceptual thinker
- Bias for action with an ability to drive results and execute results via collaboration and influence
- Excellent communicator/presenter

Your Experience:

- Bachelors or Master’s degree in PR, Marketing, Communications, or equivalent.
- Minimum 5+ years developing brand acumen in consumer-focused industries, large master brand corporations, communications agencies and/or /branding consultancies.
- Progressive experience in brand management, activation, strategy, governance, and corporate communications.
- Irving Oil is committed to supporting a diverse and inclusive work environment. We thrive on the good energy that’s_
- _
- created when our people from different backgrounds, identities, cultures and experiences share their unique perspectives._
- _
- Diversity is key to our success and inclusion is everyone’s responsibility. _
- In a world increasingly engaged in_
- _
- taking action_
- _
- on global issues of climate change, social justice and good corporate_
- _
- governance, our organization has an important role to play. We are committed to being part of the solution, in providing_
- _
- the safe and reliable energy that people need, while taking concrete steps to evolve our business for the future - for our_
- _
- people, our customers and our communities, today and tomorrow._
- Please_
- _
- take a look_
- _
- at our_
- _
- Sustainability Report_
- _
- to learn_
- _
- more about our commitment to our communities, and our planet._

Job Requirements - Work Experience

Communications

Job Requirements - Education

Bachelors: Marketing

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