Team Lead, Industry Marketing

5 months ago

Montréal, Canada Genetec Full time

**Your team's dynamic**:
**Ready to be part of a dynamic team? Learn how you’ll work with others to achieve the groups objectives and how you’ll be supported in this role.**

Genetec’s Industry Marketing Management (IMM) team is a highly skilled group of industry marketers who bridge the worlds of technology, sales, and vertical markets (aka industries) with ease, and are experts on our buyers and the industries they work in. Reporting to the Senior Manager of Industry Marketing, this role is critical to the success of our vertical markets strategy by leading a team of industry marketing managers that supports our vertical events, campaigns and initiatives.

The Team Lead will manage the IMM team and strengthen industry marketing practice across the global marketing team and the regions we serve. The Team Lead will bring our industry narratives and sales playbooks to life, capture our go-to-market strategy for industry offerings and portfolios, and enable the wider Sales team. Along the way, the Team Lead will ensure our industry marketers continue to grow professionally, are digitally engaged, and collaborate and support the activities of the Sales, Corporate and Regional Marketing teams.

**A day in the life of an Industry Marketing Team Lead**:
***:
**Want to get a sense of what you’ll be handling on a daily basis? Here’s a brief overview of some of your key tasks.**
- Lead a team of industry marketers and interns, ensure the practice and people continue to evolve and flourish
- Develop, implement and monitor the IMM team’s annual strategic plan, individual objectives and performance
- Own the strategic direction of industry marketing and deliverables: buyer analysis, market research, go-to-market planning, buyer journey mapping, buyer enablement, and messaging
- Work cross-functionally with Sales, Product, Regional and Corporate Marketing teams to support industry-focused campaigns, events and other activities
- Collaborate with Product Marketing to ensure alignment across processes and best practices
- Align with the SEM, HQ and regional demand generation teams on awareness and lead generation campaigns, eg. always-on paid search campaigns
- Track online performance of industry related programs and assets, eg. webpage traffic, SEM performance, search engine rankings, lead generation, conversion, and qualification rates

**More about you**:
**Want to know if you’re a great fit for this job? Here are some job skills that can be advantageous for this role. If you don’t meet the full criteria, but feel this role is right for you, please apply**
- 6+ years of B2B software or hardware marketing experience
- 2+ years experience leading a team of marketers, comfortable motivating and coaching people
- Bachelor’s degree in business or marketing, or equivalent experience
- Track record of working with sales, product marketing, digital marketing, content and communications teams
- Solid understanding of product or industry marketing essentials: market research, competitor analysis, messaging, content creation, sales tools development, digital and social media marketing
- Demonstrated understanding of the stages of the buyer journey and the development of buyer enablement tools
- Comfortable working with market, business and digital data (market sizing, revenues, website traffic, leads)
- Strong communication skills, comfortable presenting in front of a large audience in-person or online
- Excellent creative writing skills, ability to edit content developed by others
- English and French proficiency (spoken and written)

**Great if you have**:

- Previous experience as a product or industry marketing manager in a B2B technology environment
- Knowledge of software solutions, IP networking and security technology, Software as a Service (SaaS)
- Experience with marketing automation, CRM, lead management, and Account-Based Marketing (ABM)
- Comfortable data and analytics tools, eg. Microsoft PowerBI, Google Analytics, SEMrush, or equivalents
- Pragmatic Marketing certification, an MBA, or equivalent

**Let’s talk perks**:

- Attractive compensation package
- Training Tuition Reimbursement Program
- Subsidized meals in our amazing Bistro (Les Cordons Bleus)
- Work-life balance with a flexible working schedule
- Free, unlimited coffee
- Private, free parking for all employees
- Onsite fitness facility with personal trainer

Still not sure if you check every box, but think it’s worth a shot? We love that enthusiasm

Would you like to know what it looks like to work at Genetec? Click on the following link to find out for yourself Genetec Culture

  • Marketing Copywriter

    5 months ago

    Montréal, Canada Midnight Marketing Full time

    **Midnight Marketing** is an energy industry focused digital marketing agency specializing in Marketing, Branding and Websites. Our team is agile, creative and eats stress for breakfast, lunch and dinner. If you're looking for a walk in the park, you've come to the wrong place. We can guarantee you challenges, learning opportunities and constant change....

  • Marketing Copywriter

    5 months ago

    Montréal, Canada Midnight Marketing Full time

    **Midnight Marketing** is an energy industry focused digital marketing agency specializing in Marketing, Branding and Websites. Our team is agile, creative and eats stress for breakfast, lunch and dinner. If you're looking for a walk in the park, you've come to the wrong place. We can guarantee you challenges, learning opportunities and constant change....

  • Marketing Lead

    5 months ago

    Montréal, Canada Staples Full time

    Staples Promotional Products Marketing Lead Staples is business to business. You’re what binds us together. **While you may know Staples as the world’s leading office supply company, Staples Promotional Products - a division of Staples - is a national leader in the promotional products and services driving **Culture & Engagement.** **Our branded...

  • IT Team Lead

    5 months ago

    Montréal, Canada Leap Event Technology Full time

    **WHO WE ARE**: Leap is revolutionizing the event technology industry by empowering organizers to create experiences that are more engaging, more thrilling, and more impactful than ever before. Our all-in-one suite of ticketing, mobile apps, experiential marketing, and patron management tools, combined with our expert marketing services, allows organizers to...

  • Marketing Strategy Manager, Global Marketing Team

    5 months ago

    Montréal, Canada GardaWorld Full time

    At GardaWorld, there is a whole career waiting for you! GardaWorld is currently looking for a **Marketing Strategy Manager**, Global Marketing Team** Location: Ville St-Laurent Your mission If you're a seasoned and data-driven GTM leader, this role is for you. Reporting to the Director of Growth Marketing, you will architect marketing strategies that...

  • Cost Control Team Lead

    5 months ago

    Montréal, Canada Pomerleau Full time

    Ready to build your career? We want to hear from you._ As a Cost Control Team Lead working in the Industrial team at Pomerleau Construction, you will be in responsible for conducting analyses and tracking any corective actions related to expenses, as well as collaborating on the implementation of processes, systems, and tools tailored to the industrial...

  • Programmatic Team Lead

    5 months ago

    Montréal, Canada Klever Programmatic Inc. Full time

    **Programmatic Advertising Team Lead** **Position Overview**: If you are a results-oriented programmatic advertising expert with a passion for leadership and team development, we encourage you to apply. Join our team and play a key role in driving our programmatic advertising efforts to new heights **Responsibilities**: - ** Campaign Strategy and...

  • Market Intelligence Lead

    5 months ago

    Montréal, Canada Medisca Pharmaceutique Inc Full time

    Medisca is a global corporation with locations throughout North America, Australia, and Europe, that contributes to healthcare by leveraging strong partnerships that deliver customized solutions with an unwavering commitment to quality and innovation. Backed by 30+ years and a strong foundation in pharmaceutical compounding, Medisca is a business-to-business...

  • B2b Marketing Activation Lead

    5 months ago

    Montréal, Canada Nestle Operational Services Worldwide SA Full time

    **A little bit about us** **Position Snapshot** **Business area: Nestlé Nespresso** **Location: Montreal, QC located at 300 Léo-Pariseau, suite 2300 Montréal, QC Canada H2X 4B3; Hybrid** **What to Expect**: The B2B Marketing Activation Lead is responsible for creating engaging experiences between Nespresso Professional and its prospects and customers,...

  • Marketing Lead, Moba/arpg Games

    5 months ago

    Montréal, Canada Monadical Full time

    We are seeking a dynamic and experienced **Marketing Lead, MOBA/ARPG Games** to spearhead the marketing efforts for our exciting new MOBA-inspired multiplayer game. As the Marketing Lead, you will play a pivotal role in shaping the brand narrative, crafting effective marketing strategies, and driving player engagement. **Responsibilities** - Collaborate...

  • Team Lead Treasury

    5 months ago

    Montréal, Canada BRP Full time

    We are looking for a strategic thinker with a passion for treasury capital markets and leadership. **YOU'LL HAVE THE OPPORTUNITY TO**: Lead and mentor a team of capital markets professionals, providing guidance and support to ensure optimal performance. Oversee and execute financial risk management strategies related to capital markets, including foreign...

  • Global Marketing

    4 months ago

    Montréal, Canada WSP Full time

    The Global Marketing Lead will work closely with a variety of internal and external stakeholders to move their strategy forward including sector leaders and the global and regional marketing and communications teams. Working with key client account teams, the Global Marketing Lead will also support marketing activities that reinforce the WSP reputation and...

  • Gestionnaire, Marketing Industriel

    5 months ago

    Montréal, Canada Genetec Full time

    **La dynamique de votre équipe**: L’équipe de Gestion du marketing industriel de Genetec est un groupe de professionnels du marketing industriel hautement compétents qui font le lien entre les mondes des technologies, des ventes et des marchés verticaux (alias industries) avec facilité, et sont des experts de nos acheteurs et des industries dans...

  • Lead Estimator

    2 months ago

    Montréal, QC, Canada Kiewit Corporation Full time

    **Requisition ID**:173792 **Job Level**:Mid Level **Home District/Group**: Ganotec District **Department**:Estimating **Market**:Industrial **Employment Type**:Full Time **Position Overview**: As a Lead Estimator, you will prepare, review and present estimates for specific project proposal activities. In this role, you will provide estimating...

  • Intern, Industrial Products Market Analyst

    2 weeks ago

    montréal, Canada Canadian National Railway Full time

    Canadian National Railway Company (CN) is looking for a highly motivated person to fulfill a full-time (40h/week) Intern, Industrial Products Market Analyst position in Montreal, QC from May - Aug 2025.Job Summary The Intern, Industrial Products Market Analyst is responsible for assisting the Sales

  • Manager, Market, Industry and Major Accounts

    4 days ago

    Montréal, QC, Canada KPMG Full time

    Overview: At KPMG, you’ll join a team of diverse and dedicated problem solvers, connected by a common cause: turning insight into opportunity for clients and communities around the world. If you're passionate about business growth, it's time to talk. KPMG in Quebec is looking for an Industry Marketing Manager to join our fire team. You're an experienced...

  • Team Lead, Professional Banking Specialist

    5 months ago

    Montréal, Canada Scotiabank Full time

    Requisition ID: 194547 Join a purpose driven winning team, committed to results, in an inclusive and high-performing culture. **Purpose** The incumbent is responsible for leading the sales management of a team of Healthcare and Professional Banking Specialists for an assigned territory/market ensuring business strategies, plans and initiatives are...

  • Marketing Automation Base Lead

    5 months ago

    Montréal, Canada Cogeco Full time

    Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated. Time Type: Regular : The Marketing Automation Base Lead is...

  • Vp of Marketing

    5 months ago

    Montréal, Canada ENDVR Full time

    At ENDVR, we’re focused on empowering the world’s best action sport, optical, outdoor and lifestyle brands to connect with in-store associates. We’re the digital platform focused on sales in the physical world, and we make it easy for brands to engage with retail sales associates to drive sales, share product knowledge, promote their brand, and gather...

  • Marketing Manager

    5 months ago

    Montréal, Canada Saguy Elbaz Team - Sotheby's International Realty Québec Full time

    **About us** Saguy Elbaz Real Estate Team is a small business in Montréal, QC H2Z 1N2. We are professional, customer-centric, and social. Our work environment includes: - Modern office setting - Casual work attire - Relaxed atmosphere **RESPONSIBILITIES** - Maintain a cohesive branding and team image on our website and throughout our social media...