Marketing Automation Base Lead

3 months ago

Montréal, Canada Cogeco Full time

Our culture lifts you up—there is no ego in the way. Our common purpose? We all want to win for our customers. We aim to always be evolving, dynamic, and ambitious. We believe in the power of genuine connections. Each employee is a part of what makes us unique on the market: agile and dedicated.

Time Type:
Regular

:
The Marketing Automation Base Lead is pivotal in driving initiatives to improve customer experience and base management for all 3 Cogeco brands : CCX resi, CCX commercial, Oxio. He\she is responsible for driving the company's efforts to engage with the customer base from the moment they activate, throughout their customer lifecycle, with relevant, timely and convenient communications that enhance their customer experience as well as the brand’s NPS and revenue. The incumbent will work closely with cross-functional teams to develop and execute base communication strategies that align with our 3 brands’ business objectives and target audiences.

KEY RESPONSIBILITIES- Develop a clear vision and roadmap for the evolution of marketing automation for the Base portfolio for all 3 brands (CCX residential, CBS and Oxio) helping optimize the full customer lifecycle, from early life / onboarding, through to yield management, churn prevention- Work with our marketing partners and DS&A teams to understand customer behaviours, to help design data driven campaigns and conduct experiments to drive engagement, retention and upsell, as well as NPS.- Translate business needs of key stakeholders into actionable Base 1:1 communication strategies.- Designs Marketing Automation Solutions (Trigger data, Perso data, Target Audience, Channel(s), Frequency etc.- Participate actively in the Retour de Brief sessions on the initiatives requiring Marketing Automation support for Base.- Lead the solution design of 1:1 communications geared to the customer Base and gain alignment from our marketing stakeholders.- Provide clear business requirements to the team responsible for execution of campaigns.- Participate in grooming sessions to ensure all details for the project execution are cohesive.- Collaborate closely with cross-functional teams involved in complex automated campaigns.- Monitor and analyze campaign performance, proposing optimizations and capturing learnings.- Conduct post-mortem analyses to drive continuous improvement.- Foster a culture of teamwork and innovation.

ESSENTIAL QUALIFICATIONS:

- ACADEMIC TRAINING- Bachelor’s degree in marketing or related field.- WORK EXPERIENCE- 4-5 years of experience in a similar role in marketing automation or CRM management.Strong background in CRM and relationship marketing.-
- Assets :- Telecommunications industry experience-
- Agile methodology experienceSPECIFIC COMPETENCIES- Strong problem-solving skills with the ability to identify and propose effective solutions.-
- Strong interpersonal skills, with the ability to build positive working relationships across all levels of the organization.-
- Excellent communication skills and presentation skills - English is a must and French is a big plus. The position requires close collaboration with various internal and/or external partners in Ontario and the United States.You’ll benefit from:
- Flexibility: yes, we think that what you do matters. At work and at home.- Fun: we laugh a lot, it makes every day brighter.- Discounted services: we provide amazing services to our clients, and you’ll get them at home, because you deserve them.

Location:
Montréal, QC, Trois-Rivières, QC, Burlington, Ontario

Company:
Cogeco

At Cogeco, we know that different backgrounds, perspectives, and beliefs can bring critical value to our business. The strength of this diversity enhances our ability to imagine, innovate, and grow as a company. So, we are committed to doing everything in our power to create a more diverse and inclusive world of belonging.

By creating a culture where all our colleagues can bring their best selves to work, we’re doing our part to build a more equitable workplace and world. From professional development to personal safety, Cogeco constantly strives to create an environment that welcomes and nurtures all. We make the health and well-being of our colleagues one of our highest priorities, for we know engaged and appreciated employees equate to a better overall experience for our customers.

  • Manager, Global Digital Marketing Automation

    4 months ago

    Montréal, Canada WSP Full time

    WSP Global is currently seeking a **Manager, Global Digital Marketing Automation **to join our Global digital experience team. Reporting to the Director, Global Digital Experience the successful will act as the product champion for digital marketing automation in the organization. In a fast-paced organizational context, where creativity, innovation and...

  • Business Lead

    4 months ago

    Montréal, Canada Rockwell Automation Full time

    Rockwell Automation is a global technology leader focused on helping the world’s manufacturers be more productive, sustainable, and agile. With more than 28,000 employees who make the world better every day, we know we have something special. Behind our customers - amazing companies that help feed the world, provide life-saving medicine on a global scale,...

  • Marketing Automation Specialist

    4 months ago

    Montréal, Canada Reitmans (Canada) LtéeLtd Full time

    Company Description **Who we are**: At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create...

  • Marketing Automation Specialist

    4 months ago

    Montréal, Canada Reitmans (Canada) LtéeLtd Full time

    Company Description **Who we are**: At Reitmans (Canada) Limited (RCL), every moment of every day revolves around our customers and our love of fashion. We believe fashion empowers our customers to put their best foot forward when it matters the most. From the design table to the stores and our digital channels, we are always finding new ways to create...

  • Marketing Automation Specialist

    1 month ago

    Montréal, QC, Canada Lightspeed Full time

    Hi there! Thanks for stopping by Are you actively looking for a new opportunity? Or just checking the market? Wellyou might just be in the right place! We’re looking for a Marketing Automation Specialist to join our Performance Marketing team in Montreal. The Marketing Automation Specialist is a technical expert responsible for the implementation and...

  • Marketing Automation Specialist

    1 month ago

    Montréal, QC, Canada Lightspeed Commerce Full time

    **Hi there! Thanks for stopping by** Are you actively looking for a new opportunity? Or just checking the market? Wellyou might just be in the right place! We're looking for a Marketing Automation Specialist to join our Performance Marketing team in Montreal. The **Marketing Automation Specialist** is a technical expert responsible for the implementation...

  • Marketing Automation Specialist

    4 months ago

    Montréal, Canada Lightspeed Commerce Full time

    **Hi there! Thanks for stopping by** Are you actively looking for a new opportunity? Or just checking the market? Wellyou might just be in the right place! **What you'll be doing**: - Work closely with other Marketing Automation Specialists and internal stakeholders to manage and run campaigns to drive business goals - Support strategic programs across...

  • Marketing Automations Manager

    3 months ago

    Montréal, Canada LANDR Full time

    **Who we are** **LANDR** is a fast-growing audio company made up of left-brained creative technologists, right-brained music professionals and everyone in between. Together, we are revolutionizing the process for music makers to help them create, master, distribute and promote their music. We love music. We love musicians. Our mission is to give music...

  • Conseiller-ère Marketing

    4 months ago

    Montréal, Canada Performa Marketing Full time

    La mission spécifique de ce poste consiste à contribuer au succès des entreprises à l'aide du marketing collaboratif 360 degrés. Ainsi, le conseiller ou la conseillère marketing est responsable de la relation avec les clients : il ou elle leur prodigue conseils, assure la gestion de leur projet, veille au suivi et à l'optimisation des objectifs et des...

  • Conseiller-ère Marketing

    4 months ago

    Montréal, Canada Performa Marketing Full time

    La mission spécifique de ce poste consiste à contribuer au succès des entreprises à l'aide du marketing collaboratif 360 degrés. Ainsi, le conseiller ou la conseillère marketing est responsable de la relation avec les clients : il ou elle leur prodigue conseils, assure la gestion de leur projet, veille au suivi et à l'optimisation des objectifs et des...

  • QA Automation Lead

    3 months ago

    Montréal, Canada Valtech Group Full time

    **QA Automation Lead** **What we are looking for**: As a member of the team, you will facilitate the building of high-performance, reliable back-end systems, and server-side APIs, creating the interconnectivity fabric of the client’s platform and enabling the provisioning of new and revolutionary classes of services to millions of Internet users. Before...

  • Conseiller-ère Marketing

    4 months ago

    Montréal, Canada Performa Marketing Full time

    La mission spécifique de ce poste consiste à contribuer au succès des entreprises à l'aide du marketing collaboratif 360 degrés. Ainsi, le conseiller ou la conseillère marketing est responsable de la relation avec les clients : il ou elle leur prodigue conseils, assure la gestion de leur projet, veille au suivi et à l'optimisation des objectifs et des...

  • QA Automation

    4 months ago

    Montréal, Canada Tekshapers Inc Full time

    **Job Title: QA Automation - Lead** **Requirements**: - Bachelor's degree in Computer Science, Computer Engineering, Systems Engineering - 8+ years of overall testing experience (Including manual and automation) - 4+ years of experience working as a QA Lead - 5+ years of hands on experience in automation testing using selenium - Must have experience...

  • Manager, Go-to-market and Customer Base Management

    4 months ago

    Montréal, Canada Cogeco Full time

    About oxio We believe in equal access to the internet and the opportunities that come with it. We’re here to share the internet. Because the internet is awesome and we heart it. At oxio, we all work remotely. For us, remote is not a challenge to overcome. It's a clear business advantage. And our culture and product reinforces that belief. - Oxio is a...

  • CRM and Customer Lifecycle Marketing Lead

    4 months ago

    Montréal, Canada KitcoMetals Inc, Full time

    **PURPOSE** The CRM and Customer Advocacy Lead at Kitco, you will play a pivotal role in driving customer engagement, retention, loyalty, and repeat purchases through strategic CRM initiatives. You will be responsible for managing the entire customer lifecycle, optimizing marketing programs, and leveraging data to deliver personalized and impactful...

  • Team Lead, Industry Marketing

    4 months ago

    Montréal, Canada Genetec Full time

    **Your team's dynamic**: **Ready to be part of a dynamic team? Learn how you’ll work with others to achieve the groups objectives and how you’ll be supported in this role.** Genetec’s Industry Marketing Management (IMM) team is a highly skilled group of industry marketers who bridge the worlds of technology, sales, and vertical markets (aka...

  • Sales Automation Specialist

    4 months ago

    Montréal, Canada Expand Media Full time

    **Overview**: We are seeking an experienced High Ticket Sales Specialist to join our team. As an Automation Specialist, you will be responsible for the sales aspect of our automation software, providing precise knowledge of its capabilities and benefits to potential clients. This is a full-time/part-time position with competitive pay and...

  • CRM and Customer Lifecycle Marketing Lead

    3 months ago

    Montréal, Canada Kitco Metals Inc Full time

    **PURPOSE** The CRM and Customer Advocacy Lead at Kitco, you will play a pivotal role in driving customer engagement, retention, loyalty, and repeat purchases through strategic CRM initiatives. You will be responsible for managing the entire customer lifecycle, optimizing marketing programs, and leveraging data to deliver personalized and impactful...

  • Market Chief Marketing Officer

    3 weeks ago

    Montréal, QC, Canada Commsoft Technologies - Fidelio Full time

    Are you passionate about SaaS solutions and B2B marketing? Is generating leads and optimizing sales your main area of focus? Be our Marketing Manager! If you want to play a pivotal role in our expansion into new markets, this job is perfect for you! At Fidelio, we support SMEs in their growth so they can enhance their competitiveness. By optimizing their...

  • Spécialiste, Marketing Automation

    4 months ago

    Montréal, Canada Reitmans (Canada) LtéeLtd Full time

    Description de l'entreprise **Qui sommes-nous?** Chez Reitmans (Canada) Limitée (RCL), chaque instant de chaque journée est consacré à notre clientèle et à notre amour pour la mode. Nous sommes convaincus que la mode permet à nos clients de montrer le meilleur d’eux-mêmes chaque fois que l’occasion le demande. De la table à dessin aux...