Brand Partnerships Manager

2 weeks ago

Toronto, Canada Paramount Full time

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

**Job Description**:
Paramount+ launched in Canada in March 2021 and is going through a period of rapid growth. Our Canada marketing team is looking for an experienced Brand Partnerships Manager to play a key role in creating best-in-class partnerships. In this position, you will work with external partners and with internal teams to develop high-impact partnership campaigns that create awareness for the Paramount+ brand and deliver added-value experiences to our subscribers to improve key brand, engagement, and retention metrics.

Additionally, you are an individual who is self-starting, passionate about streaming, and have experience working cross-functionally within large, international organizations. This role reports directly to the Senior Director of User Acquisition, Engagement, and Growth but interacts with local, central and global teams across different time zones and different functions including, creative, finance, and leadership.

**In this role, you will**: Develop and execute a brand partnership roadmap, including identifying key partners in the Canadian market, building relationships, strategizing, and executing high-impact end-to-end activations. There will be three areas of governance: consumer, corporate and sponsorships.
Manage partnership programs with key vendors, new brand partners as well as the Consumer Promotions team
Create marketing material and presentations; manage and coordinate approvals for all contracts, ensuring contract compliance, reviewing with legal and relevant internal stakeholders
Manage property-rights, track expirations and renew and negotiate as needed
Manage creative approval, asset coordination and delivery
Support on development and execution of experiential activations & amplification
Collaborate with other members of the marketing team (Brand, Creative, Social, Performance) to represent a shared Paramount+ voice across partnerships and assets
Work collaboratively with local and global cross-functional teams (Central, PR, Legal, Content, Finance & BI Analytics) to bring activations to life

**Requirements**:
3+ years of experience in consumer partnership marketing
Excellent communication and project management skills with a proven ability to enlist cooperation among internal stakeholders, external partners, vendors and agencies.
Consistent record of measuring important metrics and KPIs against program and campaign success
Self-motivated, flexible and the ability to work on many projects at the same time
Strong organizational and project management skills with a focus on the details
Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership
Ability to work in a fast-paced and constantly changing environment
Excellent proficiency in verbal and written communication in English, (French is a plus)

Preferred Qualifications
Bachelors or Master’s degree in related field (e.g. marketing, journalism, creative writing or communications)
BONUS if you’ve worked within the streaming or entertainment industry

LI-hybrid

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

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