Business Development Lead

7 months ago

Vancouver, Canada Widerfunnel Full time

**Business Development Lead**

**Welcome to Conversion**

Conversion (previously known as Widerfunnel) is an organisation that intends to prove that evidence-based decisions get the best results. Our people are our engine to achieve this, and we believe our unique culture is the fuel. Our culture is built on a shared set of values, behaviours, practices, attitudes and goals that characterise us. Our values - _GRIT, REAL, MAVERICK, CURIOSITY_ and _INTEGRITY_ - are at the core of everything we do. Here you get to work with super talented, passionate people who will challenge you to do your very best everyday.

We’re a team that is all pulling in the same direction and we support each other fully without ego or drama. We’re interested in collective success and we are committed to doing what’s best for our clients and each other. We’re proud to be an inclusive company that encourages people to bring their whole selves to work. We dare to challenge old ideas and we work towards shared goals that make an impact. We are committed to continuous improvement in all that we do and we persevere through any obstacle. If you love challenges, are ready to get your hands dirty, dig in, fail, succeed, learn, and own your role

**PRIMARY PURPOSE**

Long-term growth leads to business success — and here at Conversion, you will play a crucial role in our growth by helping push our vision forward. Reporting to the VP of Growth, as an experienced Business Development lead you will be responsible for:

- Establishing Conversion as the market-leading experimentation agency;
- Qualifying inbound and outbound opportunities
- Managing our sales process
- including discovery, pitching, negotiating, and closing opportunities
- Providing visibility and predictability on our new business pipeline,

**KEY ACCOUNTABILITIES**
- You will be responsible for engaging and closing new business development opportunities, with a primary focus on acquiring new logos.
- You will identify and research key contacts and accounts to firmly build the foundations for sales engagement
- You will diligently qualifying prospects to ensure they are a right fit for our services
- Ensure accurate forecasting and reporting on activity and projected outcomes, maintaining the CRM to provide visibility, and meeting or exceeding all quarterly and annual KPIs
- You will collaborate closely with Marketing and Sales to support lead generation through events and other activities, building a strong and consistent pipeline of strategic accounts.
- You'll develop a deep understanding of our service and the market to accurately represent our company and value proposition.
- Constantly review and carry out broader market research to determine customer needs and feed back into the business.

**What You Have**
- Experience in customer service, marketing, or a sales-related field
- Strong knowledge of business and sales growth techniques
- Exceptional project management skills
- Clear verbal and written communication skills
- Enthusiasm for Conversion and its growth potential
- Proven track record of hitting and exceeding sales targets.
- You are a business-savvy individual skilled at identifying and capitalizing on sales opportunities.
- You excel at driving revenue growth and maximizing profitability, driven by results.

**Behaviours**
- **Adaptability**: You possess the flexibility to adjust your strategies and approaches based on changing market conditions and client needs.
- **Initiative**: You demonstrate proactiveness in identifying new opportunities, taking ownership of projects, and driving initiatives forward.
- **Problem-solving**: You excel in analyzing complex situations, identifying obstacles, and developing innovative solutions.
- **Resilience**: You have the capacity to persevere in the face of rejection, setbacks, and challenges, maintaining a positive attitude and focus on goals.
- **Empathy -** You demonstrate empathy by understanding and addressing client needs and concerns, fostering trust, and building strong relationships based on genuine understanding and care.

**What's in it for you?**
- Hybrid work environment + a home office allowance
- Flex-Fridays Friday is your uninterrupted day to wrap up the work week or sign off early
- 3 weeks of paid time off to start, plus a winter holiday office closure.
- Work from anywhere in the world up to 20 business days or 4 weeks per year We want you to build a life and a career at the same time.
- Wellness time, health + dental coverage, health spending account, and wellness spending account so that you can prioritise YOU.
- Dog friendly office, because our furry friends are part of the team too.
- Office gym membership
- Reward + recognition programs to recognize your team (and be recognized) for all that we do
- Work at a certified Great Place to Work®

Conversion believes that diversity and inclusivity make our teams better, so it is our priority to create an equitable and inclusive workplace where

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