Communications Marketing Advisor

3 weeks ago


Montréal, Canada Desjardins Full time

At Desjardins, we believe in equity, diversity and inclusion. We're committed to welcoming, respecting and valuing people for who they are as individuals, learning from their differences, embracing their uniqueness, and providing a positive workplace for all. At Desjardins, we have zero tolerance for discrimination of any kind. We believe our teams should reflect the diversity of the members, clients and communities we serve.

Job Level

NV-09

As a Marketing Communications Advisor, you coordinate effective marketing communication initiatives through strategy, planning, execution, optimization, and reporting to help The Personal Insurance Company achieve its goals. This includes hands-on review of creative assets, paid media, and coordination of traditional and digital deliverables by both external agencies and internal creative and content shared services team.

Coordination and collaboration are critical as you frequently interact with stakeholders working in other business areas in the design and delivery of marketing initiatives to ensure client needs and corporate objectives are met. You ensure approval processes and validations are met and key stakeholders are informed of each step of the project. Strong Communication skills and Interpersonal savvy are therefore essential. Project management skills are critical as you coordinate multiple projects at one time.

General Information on the Position

As a Communications and Marketing Advisor, your main responsibilities will include:
- Building and maintaining cross-functional relationships with research, strategy, performance, relationship marketing, media, creative, and account managers- Lead campaigns and projects from concept through to execution and launch, both with internal creative and content team as well as external agencies- You help generate demand and boost brand awareness and product sales- You will write creative briefs and develop asset lists that align with the annual marketing plan and execution calendar (The Personal Insurance Company line of business)- Coordinate work with representatives of other departments and partners, in the design and delivery of traditional and digital marketing communications to ensure client needs and objectives are met- Advise your internal clients and partners to help them position, plan, develop, execute, launch, and monitor performance of various marketing communications from end to end- Monitor quotes and sales reporting and maximize assigned insurance groups performance, profitability, and business development-
- Collaborate with others on the annual marketing plan, and development of annual calendar of supporting initiatives- Analyze marketing communications and make recommendations to adjust tactics to increase effectiveness- Identify, analyze and problem solve issues as they arise and make recommendations to decision-makers- Keep abreast of key trends in Home and Auto group insurance, marketing, digital marketing, and consumer behavior.

Other working conditions- The work arrangement for the position is hybrid work #LI-Hybrid- Temporary work: scheduled to end on June 30, 2023- Number of jobs available : 1

**Qualifications**:
- Bachelor's degree in Communications, Marketing or in a related field- A minimum of 4 years of relevant experience in Marketing and Communications, including integrated marketing campaigns, digital marketing, advertising, and social media- Insurance industry experience (an asset)

Specific knowledge- Proven knowledge of executing marketing campaigns, from brief through to execution- Knowledge of Microsoft Office Suite including Outlook, Excel, Word, PowerPoint, and TEAMS- Strong communication skills in both French and English, both oral and written due to the nature of the duties or work tools or because the position involves interactions with (language)-speaking partners, members and/or clients

Desjardins Cross-sector skills

Action oriented, Customer Focus, Differences, Nimble learning

Key competencies for the job

Business insight, Interpersonal Savvy

Work Location

Complexe Desjardins Montréal

Trade Union

Non Syndiqué

Unposting Date

2023-01-18

Job Family

Marketing (FG)

Desjardins Group is the largest cooperative financial group in Canada, and one of the largest employers in the country. It offers a full range of financial products and services and is home to a wealth of expertise in property and casualty insurance, life and health insurance, wealth management, services for businesses of all sizes, securities brokerage, asset management, venture capital, and secure, leading-edge virtual access methods.



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