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Digital Marketing Manager
3 weeks ago
**Position**: Digital Marketing Manager - Full Time
**Location**: Toronto (Martin Grove and HWY 409)
**Overview**:
**Responsibilities**:
- Establish a monthly, quarterly and annual marketing plan with budget allocation and forecasting KPIs
- Plan and execute all digital and traditional marketing strategies and campaigns for client brands
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Collaborate with in-house graphic designer to create multi-channel engaging content
- Develop social media strategies, execute campaigns and evaluate their performance
- Plan, execute, and measure growth experiments and conversion tests across various channels
- Collaborate with internal teams to create landing pages and optimize the user experience on our websites
- Copywriting and review for website content, blogs, marketing materials and all other relevant platforms
- Identify and engage with potential marketing relationship opportunities
- Manage our Shopify websites and eCommerce platforms
- Develop and implement social media strategies to increase online presence and improve marketing and sales efforts
- Manage٫ create, edit, and publish original٫ high quality content for social media that builds meaningful connections
- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
- Sourcing and management of external marketing partners and agencies as required
- Keep up-to-date with our brand audience preferences and proactively suggest new campaigns
- Keep up-to-date with the latest digital technologies and social media trends
**Qualifications**:
- Exceptional verbal and written communication skills
- Minimum of 3 years’ experience in a marketing or eCommerce product role
- Experience as a Growth Marketer is an asset
- Experience in identifying target audiences and devising digital campaigns via social media that engage, inform and motivate
- Experience in creating and executing marketing campaigns
- An understanding of web analytics from a growth perspective
- Excellence in writing, proofreading, and editing
- Highly organized with great attention to detail an asset
- Proven work experience in social media marketing
- Demonstrable social networking experience and social analytics tools knowledge
- Knowledge of online marketing and good understanding of major marketing channels
- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills
**Nice to have extras**:
- Certifications from the Google Analytics Academy
- Graphic design experience
- Some knowledge or passion for the automobile industry
- Experience working on Shopify websites
**Additional Information**:
**Job Types**: Full-time, Permanent
**Salary**: $60,000.00-$80,000.00 per year
**Benefits**:
- Casual dress
- Company events
- On-site parking
Flexible Language Requirement:
- French not required
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Etobicoke, ON M9W 4W1: reliably commute or plan to relocate before starting work (required)
Work Location: In person
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