E-commerce Digital Marketer

2 weeks ago

Etobicoke, Canada Red Label Vacations Full time

_**Position**:_ E-commerce Digital Marketer
- **Status**:_ Full-time

**The Opportunity**

An E-commerce Digital Marketer is responsible for overseeing the online sales of a company's products or services. They utilize a wide range of strategies to market the company's product and/or services online, increase web traffic, ensure a seamless shopping experience for customers, and optimize sales conversion.
- Website Management: Responsible for managing the look and feel of the company website. This includes product listing, product descriptions, image management, and providing a user-friendly design and shopping experience.
- SEO/SEM: Improve the visibility of the website using Search Engine Optimization. Manage paid campaigns via Search Engine Marketing to drive targeted traffic to the website.
- Conversion Rate Optimization: Implement strategies to convert website visitors into customers. This may include A/B testing, website layout adjustments, improving checkout process, etc.
- Customer Experience: Ensure that the website offers a high-quality, seamless user experience. This includes easy navigation, fast checkout, and responsive customer service.
- Data Analysis and Reporting: Utilize tools such as Google Analytics 4, Adobe Analytics to monitor and analyze site performance and customer behavior. Provide regular reports on key metrics like sales, traffic sources, conversion rates, and others.
- Market Research: Stay updated with the latest trends in e-commerce and digital marketing. Analyze competitor activities and customer behavior to align marketing efforts accordingly.

Qualifications:

- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in e-commerce, digital marketing, or a related field.
- Experience with e-commerce platforms like Shopify, Magento, WooCommerce, or others.
- Proficiency in using digital marketing tools like Google AdWords, Google Analytics, SEO tools, etc.
- Strong understanding of website design, and customer journey mapping.
- Proficiency in web analytics and understanding key e-commerce metrics.Excellent written and verbal communication skills.
- Strong problem-solving and decision-making skills.
- Up-to-date with the latest trends and best practices in digital marketing and e-commerce.

**Job Types**: Full-time, Permanent

**Benefits**:

- Dental care
- Employee assistance program
- Extended health care
- Life insurance
- Paid time off
- RRSP match
- Wellness program

Schedule:

- 8 hour shift

**Education**:

- Bachelor's Degree (preferred)

**Experience**:

- SEO/SEM, Google Adwords, etc.: 1 year (required)
- E-commerce: 1 year (required)
- Digital marketing: 1 year (required)
- Shopify, Magento, WooCommerce: 1 year (preferred)
- Website Design: 1 year (preferred)

Work Location: Hybrid remote in Etobicoke, ON M9B 1B1

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