Global Partner Marketing Lead
2 weeks ago
About Bazaarvoice
We are a leading provider of software and services for customer generated content and social media analytics.
Our Senior Global Partner Marketing Manager plays a critical role in building and expanding our business partnerships. The ideal candidate will have a proven track record of success in partner marketing and a deep understanding of the B2B software industry.
Key responsibilities include:
- Partner with Channel and Agency Partnerships teams to foster partner relationships and identify joint promotion opportunities
- Lead execution of campaigns through partner channels
- Represent Bazaarvoice partners within the marketing team, identifying opportunities to highlight partners and promote partner events and initiatives
- Create co-branded content and deliverables (i.e. webinars, fact sheets, case studies) in collaboration with global marketing team, partnerships teams, and partners
- Develop, own, and report out on success metrics via Salesforce, measuring and optimizing campaign activities to drive continuous improvement
- Craft strategies and execute events and campaigns to market to potential Agency partners
- Coordinate and maximize partner involvement in Bazaarvoice events and industry events where Bazaarvoice is participating, including creating and managing partnership sponsorship packages and agreements
Requirements
- 5-8 years of experience in marketing roles, with 3-5 years of partner marketing experience, driving impactful results for both your company and your partners
- Expert-level user of digital marketing toolset, including Marketo, Crossbeam, Reveal, and Salesforce
- Collaborative work style; ability to work independently and in cross-functional teams
- Proactive communicator with strong writing skills; able to comfortably communicate plans to marketing leadership as well as other stakeholders/leaders within the organization
- Ability to work in a fast-paced environment, ask questions and track down answers with confidence, and lead projects and initiatives with minimal direction
- Experience working on global teams and in global markets
- Experience in e-commerce a significant plus
- Success of partner marketing activities is based on a variety of metrics such as marketing qualified leads from partner marketing activities, partner engagement metrics, joint pipeline development, and partner-influenced revenue.
Why join Bazaarvoice?
We see our own success through our customers' outcomes. We approach every situation with a customer-first mindset. Transparency and trust accelerate our collective performance.
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