Global Partner Marketing Lead

2 weeks ago


Edmonton, Alberta, Canada Bazaarvoice Full time

About Bazaarvoice

We are a leading provider of software and services for customer generated content and social media analytics.

Our Senior Global Partner Marketing Manager plays a critical role in building and expanding our business partnerships. The ideal candidate will have a proven track record of success in partner marketing and a deep understanding of the B2B software industry.

Key responsibilities include:

  • Partner with Channel and Agency Partnerships teams to foster partner relationships and identify joint promotion opportunities
  • Lead execution of campaigns through partner channels
  • Represent Bazaarvoice partners within the marketing team, identifying opportunities to highlight partners and promote partner events and initiatives
  • Create co-branded content and deliverables (i.e. webinars, fact sheets, case studies) in collaboration with global marketing team, partnerships teams, and partners
  • Develop, own, and report out on success metrics via Salesforce, measuring and optimizing campaign activities to drive continuous improvement
  • Craft strategies and execute events and campaigns to market to potential Agency partners
  • Coordinate and maximize partner involvement in Bazaarvoice events and industry events where Bazaarvoice is participating, including creating and managing partnership sponsorship packages and agreements

Requirements

  • 5-8 years of experience in marketing roles, with 3-5 years of partner marketing experience, driving impactful results for both your company and your partners
  • Expert-level user of digital marketing toolset, including Marketo, Crossbeam, Reveal, and Salesforce
  • Collaborative work style; ability to work independently and in cross-functional teams
  • Proactive communicator with strong writing skills; able to comfortably communicate plans to marketing leadership as well as other stakeholders/leaders within the organization
  • Ability to work in a fast-paced environment, ask questions and track down answers with confidence, and lead projects and initiatives with minimal direction
  • Experience working on global teams and in global markets
  • Experience in e-commerce a significant plus
  • Success of partner marketing activities is based on a variety of metrics such as marketing qualified leads from partner marketing activities, partner engagement metrics, joint pipeline development, and partner-influenced revenue.

Why join Bazaarvoice?

We see our own success through our customers' outcomes. We approach every situation with a customer-first mindset. Transparency and trust accelerate our collective performance.



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