Specialist, Marketing Channel Analytics

2 months ago

Oakville, Canada FCT Full time

Company Summary

Come work for a company that’s committed to the success of each and every employee. A place where innovators and collaborators come together and build on each other’s talents. Where diversity is welcomed and celebrated.

FCT provides industry-leading title insurance, default solutions and other real estate related products and services to legal, lending, valuation and real estate professionals across Canada. With FCT, you will have the opportunity to build a meaningful career. Join us as we continue to do exciting work and make a big impact on our colleagues, customers and communities.

Job Summary

We are continually searching for great talent; individuals who possess a deep commitment to the customers and markets we serve. If you would like to join a company that is committed to the success of each employee and offers challenge, purpose and the opportunity to grow both personally and professionally in a team-oriented environment, you'll enjoy a career with us We understand that fostering a diverse and inclusive environment is critical for the success of our business, and we actively work towards it every day.

Here's how you'll contribute:

- Manage the development, execution and distribution of the various marketing/campaign scorecards to assist the Marketing team in ensuring the effectiveness of initiatives and campaigns.
- Produce timely return on investment and post mortem analyses and reporting on all digital marketing initiatives.
- Provide direction on go-forward strategies to optimize promotional messages, audience engagement and product mix.
- Analyze and produce digital campaign/program results, e-blast reports, webinar registrant/on-demand viewing reports, custom publication subscriber reports.
- Monitor and report on the available inventory of other audience specific digital programs to maximize reach and revenue.
- Develop and execute methodologies for measuring and predicting the success of digital initiatives using sales, media, research and customer data.

Here's what you'll bring:

- Minimum 2-4 years of experience in a similar position in marketing analytics, digital marketing, or eCommerce
- Previous work experience with databases and analytics programs such as Adobe Analytics, SQL, Power Query or Google Analytics
- Experience with visualizations tools such as Power BI or Looker Studio
- In depth knowledge of Google Analytics, Excel, and various reporting systems
- Excellent interpersonal skills, with the ability to interface and maintain relationships with internal and external stakeholders

HERE’S WHAT SETS US APART:
Through mentoring, innovative tools, and a variety of programs that engage and reward, we empower each employee to be great and drive results.- Comprehensive benefits that include virtual healthcare and an Employee & Family Assistance Program- Group retirement savings plan with company match- Paid holidays and generous paid time off- Hybrid work arrangements- Paid volunteer opportunities and charitable donation matching- Employee recognition programs that include referral incentives- Potential for performance-based incentives- The opportunity to participate in our stock purchase plan- And more
- A_s per terms of the employment agreement_
- The Great Place to Work® Institute has named FCT one of Canada’s Top 50 Best Workplaces, Best Workplaces in Canada for Financial Services & Insurance, Best Workplaces in Canada for Women, Best Workplaces in Canada for Inclusion and Best Workplaces in Canada for Mental Wellness. We’re also one of Achievers 50 Most Engaged Workplaces in North America._

By joining us, you will not only be part of an award-winning organization, you will be part of a workforce that is engaged and empowered to succeed.

Thank you for considering FCT. We look forward to meeting you.
- In accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act, a request for accommodation will be accepted as part of FCT’s hiring process._
- To avoid any delays in the recruitment process, if you require accommodation to apply, please provide your accommodation needs in advance. You may also be required to submit adequate medical/other documentation to Human Resources to support your request for accommodation._
- FCT is an equal opportunity employer and is committed to an active nondiscrimination program. All recruitment, hiring, placements, transfers, promotions, training, compensation, benefits, discipline, and other terms and conditions of employment will be on the basis of the qualifications of the individual regardless of race, colour, place of origin, ethnic origin, citizenship, handicap (including mental and physical disability), sex, sexual orientation, gender identity and expression, creed (religion), marital status, family status (being in a parent/child relationship), age, or any other basis prohibited by the applicable provincial or federal human rights legislation._

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